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Pirelli Expands Rome Plant, Adding 1,000 Jobs

Pirelli plans a multiyear, $1.2 billion expansion of its Rome, Georgia, facility, with bulk hiring starting in 2029.

Updated on Nov. 5, 2026 in Jobs — General

Wide daytime view of a long, low modern manufacturing building with a metal roof and empty yard beneath soft overcast light, backed by pine trees and red clay.
Pirelli will invest $1.2 billion to expand its Rome, Georgia, plant, creating 1,000 new jobs, Gov. Brian Kemp announced Sept. 22. AI Illustration. Upload story photo >

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Gov. Brian P. Kemp announced on Sept. 22 that Pirelli will invest $1.2 billion in a multiyear expansion of its existing Rome, Georgia facility, creating 1,000 new jobs. The expansion will proceed in two phases, beginning with latest-generation robotics equipment followed by a traditional manufacturing process.

Why it matters

The project extends Pirelli's presence in Rome, where the company located its U.S. headquarters and manufacturing facility in 2002 and currently employs 234 Georgians. It follows groundwork laid during a 2024 economic mission to Italy led by Gov. Brian Kemp and first lady Marty Kemp.

Pirelli's $1.2 billion investment would add 1,000 jobs to a workforce of 234 Georgians the company employs today. Bulk hiring is expected to begin in 2029, with the facility projected to reach full operations in 2033.

The players

Pirelli

Pirelli is an Italian tire manufacturer headquartered in Milan with a global manufacturing and sales footprint across many countries.

Brian P. Kemp

Brian P. Kemp is the Governor of Georgia, serving as the state's chief executive and leading its economic development efforts.

The details

The expansion will be carried out in two phases, first adding latest-generation Pirelli robotics equipment and then a traditional manufacturing process that requires more hiring. The Georgia Department of Economic Development's Global Commerce team worked on the project with the Rome-Floyd Development Authority, Georgia Quick Start and Georgia Power.

Timeline

  1. 2002: Pirelli locates its U.S. headquarters and manufacturing facility in Rome, Georgia.

  2. 2024: Gov. Brian Kemp and first lady Marty Kemp lead an economic mission to Italy and meet Pirelli executives.

  3. Sept. 22: Gov. Brian P. Kemp announces the $1.2 billion expansion and 1,000 new jobs.

  4. 2029: Bulk of expansion hiring is expected to begin.

  5. 2033: The facility is projected to reach full operations.

Market Landscape

Pirelli located its U.S. headquarters and manufacturing facility in Rome, Georgia, in 2002, and this expansion deepens that commitment more than two decades later. The added robotics and traditional manufacturing capacity position the plant to scale its U.S. output within the tire industry.

Residents seeking manufacturing work in the Rome area may see new openings as hiring ramps up, though the bulk of positions is not expected until 2029. Job seekers interested in these roles should plan for a multiyear timeline before hiring begins in earnest.

The takeaway

Large manufacturing expansions often unfold over many years, so workers exploring opportunities should track hiring timelines rather than expecting immediate openings. The Pirelli project shows how sustained corporate commitment to a single site can translate into long-term local employment.

What happens next

Bulk hiring for the 1,000 positions is expected to begin in 2029, with full operations projected for 2033.

Further reading

Explore more Jobs — General coverage for context on hiring trends tied to new manufacturing investments.

Source note: This article includes information reported by THE SHOP.

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