Pirelli Will Expand Rome Tire Manufacturing Facility

The company will invest $1.2 billion in a multi-year project to create 1,000 new jobs in Rome, Georgia.

Updated on Oct. 3, 2026 in Manufacturing

Wide view of a modern industrial factory floor with rows of heavy automated machinery for tire manufacturing. — Pirelli will invest $1.2 billion to expand its tire manufacturing facility in Rome, Georgia, creating 1,000 new jobs starting in 2027. AI Illustration. Upload story photo >

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Pirelli plans to invest $1.2 billion to expand its tire manufacturing facility in Rome, Georgia. The project, which begins in 2027, will add 1,000 new jobs to the local area.

Why it matters

The investment aims to increase production capacity within the United States to satisfy growing consumer demand for high-end tires. Moving production closer to American customers allows the company to improve its supply chain efficiency.

The expansion will increase annual production capacity to 6 million car tires. The first phase will add 3 million tires per year, with the remaining 3 million added through a new automated production facility.

The players

Pirelli

Pirelli is a multinational tire manufacturing company known for producing high-end performance tires for automotive markets worldwide.

The details

The expansion utilizes MIRS robotic manufacturing technology integrated with an automated production facility to boost output. This project will not alter the company's established 2026 financial targets.

The expansion project is set to begin in 2027.
Spending will remain in line with previous years from 2027 through 2033.
The project is expected to wrap up in 2033.

Market Landscape

This move reflects a broader trend of manufacturers localizing production to shorten supply chains and mitigate international logistics risks. It positions Pirelli to better compete against rivals by leveraging automated technologies to satisfy demand for premium tires.

Residents of Rome can expect 1,000 new job opportunities as the project advances toward its 2033 completion. For consumers, this increased local production capacity aims to ensure more consistent availability of high-end tires within the U.S. market.

The takeaway

Pirelli's investment highlights the growing importance of domestic automated manufacturing in the automotive sector. Readers should note that significant industrial expansion projects often span many years, requiring long-term workforce development in the host community.