Pirelli Approved $1.2 Billion Georgia Plant Expansion
The company will invest in its Rome facility to boost tire production with new robotic technology.
Updated on Sept. 22, 2026 in Manufacturing
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Pirelli's board of directors has approved a $1.2 billion investment plan to expand its manufacturing site in Rome, Georgia. The project aims to meet rising demand in the U.S. high-value tire market.
Why it matters
The investment supports the company's growth strategy by addressing the increasing demand for U.S.-made products. It aims to capture a larger share of the high-value tire sector through increased output.
The expansion will increase total production to 6 million tires annually, supported by a $1.2 billion investment. The project will add 1,000 new staff members to the Rome, Georgia, facility upon completion.
The players
Pirelli
Pirelli is a multinational tire manufacturer that has operated in Georgia since 2002.
The details
The facility expansion will occur in two distinct phases and incorporate Modular Integrated Robotized System technology to improve manufacturing. The plant has been operating in Georgia since 2002 and currently produces high-value tires for the American market.
Timeline
Pirelli began operations in Georgia in 2002.
The expansion plan commences in 2027.
Production capacity is expected to reach 3 million units starting in 2028.
The facility will be fully operational in 2033.
Market Landscape
This project positions Pirelli to better compete in the U.S. high-value tire segment, where the company sees substantial growth potential. By integrating advanced robotics, the company is intensifying the arms race for production efficiency among global tire brands.
Residents in the Rome area may see local job opportunities increase as the plant adds 1,000 new staff members by 2033. For consumers, this expansion aims to provide a more consistent supply of high-value, U.S.-made tires for the domestic market.
The takeaway
This significant capital commitment signals a long-term belief in the necessity of domestic manufacturing for high-value goods. Investors and residents should monitor the 2027 start date as a key indicator of the project's progression toward full capacity.
Further reading
Learn more about local industry growth at Manufacturing.
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