Crush Customs Wins 2026 SEMA PRO Cup Challenge
Marietta-based Crush Customs took top honors and the People's Choice Award with a customized 2026 Kia K5 at the SEMA Show.
Updated on Nov. 5, 2026 in Car Culture
Crush Customs won the 2026 SEMA PRO Cup Challenge for its customized 2026 Kia K5 and was also named 2026 PRO Restyler of the Year. The company is the first in the competition's history to win both the top award and the People's Choice Award.
Why it matters
The PRO Cup Challenge rewards accessory packages designed to be replicated and sold through dealerships, so the win signals a model that dealers can adopt. The judging criteria emphasize marketability, creativity, ease of replication and profit potential.
Eligible packages in the PRO Cup Challenge must cost no more than $14,500 and take no more than 50 hours to install. The stub does not provide vote counts or scores for the winning entry.
The players
Crush Customs
A Marietta, Georgia-based automotive customization company that won the 2026 SEMA PRO Cup Challenge and PRO Restyler of the Year, and is the first company in the competition's history to win both the top award and the People's Choice Award.
Susan G. Komen
A breast cancer advocacy and research organization that receives a portion of proceeds from pink-themed Kia K5 vehicles sold through Crush Customs' dealership partners.
The details
The winning Kia K5 features a pink-themed package developed through the Pink on Purpose initiative, with a custom Alea interior, XPEL matte paint protection film, painted brake calipers, ambient lighting, a body kit, custom seatbelts and a starlight headliner. Crush Customs works with dealership partners to donate a portion of proceeds from each pink-themed vehicle sold to the Susan G. Komen organization.
Timeline
2026: Crush Customs wins the PRO Cup Challenge and PRO Restyler of the Year
Roadmap
The SEMA PRO Cup Challenge rewards accessory packages built for replication and sale through dealerships rather than one-off show builds. Crush Customs' win under those criteria reflects a dealership-oriented route for aftermarket customization.
Dealerships that adopt accessory packages meeting the PRO Cup criteria of no more than $14,500 and 50 hours of installation could offer similar customizations to buyers. Buyers of pink-themed Kia K5 vehicles from participating dealers contribute a portion of proceeds to Susan G. Komen.
The takeaway
Dealer-replicable accessory packages that stay within clear cost and installation limits are the kind of customization the PRO Cup Challenge is built to reward. Buyers interested in similar builds can ask dealers whether a package fits those parameters.
Further reading
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