PMB Broadcasting Purchases Columbus Radio Station WBOJ

The local Class D AM radio station was acquired from 88.5 The Truth Inc. in a deal valued at $100.

Updated on Oct. 20, 2026 in Healthcare

Isometric editorial illustration of a radio broadcast transmitter tower standing in an open field, symbolizing a media asset transfer. — PMB Broadcasting, led by James and Debra Martin, has acquired Columbus radio station WBOJ from 88.5 The Truth Inc. for $100. AI Illustration. Upload story photo >

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PMB Broadcasting, owned by James and Debra Martin, has reached an agreement to acquire WBOJ-AM in Columbus, Georgia, from 88.5 The Truth Inc. Regulatory filings for the $100 transaction have been submitted for official approval.

Why it matters

The acquisition marks a change in ownership for the local station that has served as the originating broadcast point for the Classic Hits format Boomer 102.5 since 2016.

WBOJ-AM operates on the 1270 AM frequency and serves as the source for the Boomer brand broadcast on the 102.5 FM translator. The acquisition price is set at $100.

The players

PMB Broadcasting

This is the purchasing company for the radio station that is owned by James and Debra Martin.

88.5 The Truth Inc.

This organization served as the previous owner of the WBOJ-AM radio station.

The details

The station is currently utilized to broadcast the Boomer Classic Hits format, which has been in place at the facility since August 2016. Previously, the station operated under the call letters WSHE from 2004 to 2015.

From 2004 to 2015, the station utilized the WSHE call letters.
The Boomer format began airing on WBOJ-AM in August 2016.
The acquisition filing was published on October 20, 2026.

Market Landscape

The acquisition continues the operational legacy established by the 2016 launch of the Boomer format on WBOJ-AM. This transfer of ownership positions the local station under new management while maintaining its current format in the Columbus market.

Listeners of the Boomer 102.5 format in Columbus should see no immediate changes to their programming lineup following the acquisition. The station will continue its operations on the 1270 AM and 102.5 FM frequencies as the sale moves through regulatory review.

The takeaway

Radio station transfers often involve long-standing call signs and formats that shape the local listening experience for years. Residents can continue to expect the same Classic Hits programming as the ownership transition concludes.