Destination Augusta Staycation Raffle Boosts Broad Street

A two-month raffle tied to spending at downtown Augusta businesses has drawn 123 entries and $11,000 in receipts.

Updated on Nov. 11, 2026 in Philanthropy

Destination Augusta Staycation Raffle Boosts Broad Street

Live Poll

Would you shop at downtown businesses to enter a local staycation raffle?

Destination Augusta launched a staycation raffle in September to support businesses on Broad Street in downtown Augusta. Over two months the campaign has drawn 123 entries and tracked $11,000 in receipts from downtown businesses.

Why it matters

The campaign is designed to channel customer spending toward local Broad Street businesses, which directly affects the workers and owners who depend on that traffic. Tracking receipts gives organizers a measure of how much the raffle is moving money downtown.

Over two months the raffle recorded 123 entries and $11,000 in receipts from downtown Broad Street businesses. No baseline was provided, so the share of that spending caused by the raffle, rather than existing demand, cannot be determined from the campaign figures alone.

The players

Destination Augusta

Destination Augusta is the local tourism and promotion organization that runs the staycation raffle for Augusta, Georgia.

The Frog Hollow Group

The Frog Hollow Group operates five restaurants in the Augusta area and has encouraged customers and staff to enter the raffle.

The details

Customers enter the raffle by spending at downtown Broad Street businesses, and receipts are tracked as the campaign's measure of spending. Businesses such as the Book Tavern have reported increased traffic, and staff at The Frog Hollow Group's five restaurants are encouraging customers to enter and entering themselves.

September 2026: The staycation raffle campaign began.
November 10, 2026: Reporting showed 123 entries after two months.

Market Landscape

Receipt-linked local promotions like this one try to convert general foot traffic into measurable spending on a specific commercial corridor. The Broad Street campaign applies that approach to a single downtown street in Augusta.

Shoppers who spend at participating downtown Broad Street businesses can enter the staycation raffle through their purchases. The campaign rewards ordinary spending downtown rather than requiring any separate donation.

The takeaway

Ordinary purchases at local downtown businesses can carry an entry into community campaigns like this one. Keeping receipts is the simplest way to take part.