Primark Will Open Augusta Mall Store on September 24
The retailer is set to launch its second Georgia location in a former Sears space at the Augusta Mall.
Updated on Sept. 23, 2026 in Openings & Closings
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Primark is scheduled to open its new store at the Augusta Mall on Thursday, September 24, 2026. This launch marks the expansion of the retailer into its second location within the state of Georgia.
Why it matters
The opening represents a strategic effort by Primark to repurpose large-scale retail footprints, continuing a trend of revitalizing former department store sites. This move brings the company's affordable fashion offerings to a new market in the Augusta area.
Primark operates 38 stores in Ireland, with the new Augusta Mall location serving as the retailer's second site in Georgia. The company secured the former Sears anchor spot through a lease agreement signed in March 2025.
The players
Primark
This international clothing retailer is headquartered in Dublin and is known for its low-cost apparel and home goods.
Augusta Mall
This is a major retail shopping destination in Augusta that serves as the host for the new Primark store.
Sears
This historical department store chain previously held the anchor tenant space now occupied by Primark.
The details
Primark is moving into a former Sears anchor tenant space at the mall to establish its local presence. The retailer previously established a strategy for utilizing such spaces by brokering a deal with Sears in 2014, which led to the reopening of seven former Sears stores as Primark locations in 2015.
Timeline
Primark was founded as Penneys in Dublin in 1969.
A deal was brokered with Sears in 2014 to sublet retail space.
Seven former Sears stores were reopened as Primarks in 2015.
The lease for the Augusta Mall anchor spot was signed in March 2025.
The Augusta Mall store is set to open on September 24, 2026.
Market Landscape
This expansion reflects Primark's established strategy of repurposing vacant department store footprints to gain a foothold in new markets. The opening follows the pattern set by the 2015 conversion of seven Sears stores into Primark locations.
Shoppers in Augusta will gain access to the retailer's clothing and home goods inventory starting on the opening date. The transition of the former Sears anchor spot aims to increase retail activity and foot traffic within the mall.
The takeaway
Primark continues to leverage its history of transforming legacy retail spaces to drive its international expansion. Local consumers should look for store hours and opening day promotions through official retail announcements.
Further reading
For more information on retail changes in the area, visit Augusta Openings & Closings.
Live Poll
Do you welcome the addition of new fast fashion retailers to your local shopping malls?
