Diverzify Appoints Three New Leadership Members
The company has added a new CFO, regional president, and director to its executive ranks.
Updated on Oct. 29, 2026 in People
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Diverzify announced the addition of three veteran professionals to its leadership team to fill newly created corporate and regional roles. These appointments aim to support operational growth and strengthen the company's strategic contract management.
Why it matters
Expanding the executive team helps the organization scale its commercial flooring and interiors operations while enhancing regional collaboration. These strategic hires leverage deep industry experience to maximize the value of current business agreements.
The new leadership team brings extensive experience, including 30 years from CFO Todd Whitbeck and 20 years each from Jason Hyder and Bryan Thompson. Jason Hyder also brings 13 years of previous tenure from his time at Shaw Contract.
The players
Todd Whitbeck
He joins the company as chief financial officer and brings 30 years of experience in financial and operational leadership.
Jason Hyder
He is the new regional president for the Mountain West and has 20 years of experience in commercial flooring and interiors, including 13 years at Shaw Contract.
Bryan Thompson
He joins as the director of strategic contracts with 20 years of experience in the commercial flooring industry.
Diverzify
The company is a provider of commercial flooring and interior services that is currently expanding its corporate leadership team.
Shaw Contract
This is a commercial flooring brand where newly appointed regional president Jason Hyder spent 13 years of his career.
The details
Todd Whitbeck joins the firm as chief financial officer, while Jason Hyder steps into the role of regional president for the Mountain West. Bryan Thompson has been named director of strategic contracts to focus on optimizing existing purchasing agreements.
Timeline
Diverzify announced the three new leadership appointments on October 29, 2026.
Market Landscape
This reorganization fits into the broader industry trend of consolidation within the commercial flooring sector. By filling these strategic roles, the company is positioning itself to compete more aggressively against rivals in both local and regional markets.
These internal leadership changes are designed to streamline operations and enhance the company's service delivery. Clients and partners may experience increased efficiency as the new directors begin managing strategic contracts.
The takeaway
Adding experienced leadership is a key tactic for firms looking to stabilize growth during period of expansion. Businesses can implement similar strategies by auditing their operational needs and recruiting executives with long-term tenure in their specific sectors.
Further reading
For more on industry shifts, see the People section.
Source note: This article includes information reported by Floordaily.
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