Bet On Black Returns for Sixth Season in Atlanta
Marsai Martin and Kenya Barris debut the new season of the entrepreneurship series at the Russell Innovation Center.
Updated on Oct. 23, 2026 in African-American
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The sixth season of the television series Bet On Black premiered on October 19, 2026, featuring student entrepreneurs from six Historically Black Colleges and Universities. Filmed in Atlanta, the show supports business growth through mentorship and direct financial funding.
Why it matters
The program seeks to help build Black wealth by providing entrepreneurs with essential capital and expert guidance on branding and financial strategy. Student founders are empowered to scale their businesses while retaining full ownership of their companies.
Participating founders receive backing from a $500,000 growth fund, while Target has directed nearly $3 million to Black founders over six seasons. Additionally, the production workforce for the series is approximately 90 percent Black.
The players
Marsai Martin
An actress and producer who serves as a collaborator for the sixth season of the series.
Kenya Barris
The vice chair of REVOLT Labs who partners with Martin to produce the show.
The details
Participants receive mentorship from established industry leaders to refine their investing and branding strategies. New episodes of the series, which is filmed at the Russell Innovation Center for Entrepreneurs, air weekly to showcase emerging student-led startups.
Timeline
The sixth season of Bet On Black premiered on October 19, 2026.
New episodes air Mondays at 9 p.m. ET on REVOLT.
Episodes are available on REVOLT.tv and YouTube starting Tuesdays at 11 a.m. ET.
Culture Shift
This series reflects the ongoing rise of corporate-sponsored entrepreneurship programs for HBCU students by providing a bridge between academic talent and private investment. It signifies a shift toward intentional, equity-focused funding models that challenge traditional venture capital barriers.
Viewers can observe professional business development strategies tailored to emerging entrepreneurs at the Russell Innovation Center for Entrepreneurs. The show provides a template for student founders in the local area to improve their financial and branding operations.
The takeaway
The show demonstrates how focused financial support and mentorship can empower young founders to grow their companies without sacrificing ownership. Aspiring entrepreneurs can implement the featured branding and financial strategies to improve the sustainability of their own ventures.
Further reading
Learn more about the latest news and community initiatives in our African-American section.
Source note: This article includes information reported by 92 Q.
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