Emerald City Bagels Serves Atlanta Communities
Owners Deanna and Jackie Halcrow operate two bagel shops after transitioning from long-term careers in finance and retail.
Updated on Oct. 16, 2026 in Openings & Closings
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Emerald City Bagels provides house-made bagels and cream cheeses to residents in East Atlanta and along the Beltline. The business is operated by Deanna and Jackie Halcrow, who established the shop after spending ten years in their previous professions.
Why it matters
The business reflects a successful career pivot for the owners, evolving from a door-to-door service into a brick-and-mortar staple of the Atlanta culinary scene.
Emerald City Bagels operates daily from 6 a.m. to 3 p.m. at its locations in East Atlanta and the Beltline near Krog Street.
The players
Deanna Halcrow
Deanna Halcrow is a co-owner of Emerald City Bagels who transitioned into the food industry following a ten-year career in finance.
Jackie Halcrow
Jackie Halcrow is a co-owner of Emerald City Bagels who brings retail experience to the management of the local business.
The details
Founded by Deanna and Jackie Halcrow, the shop transitioned from a humble door-to-door bagel delivery service into a permanent fixture in the city. The menu is defined by a commitment to house-made products, specifically fresh bagels and a variety of house-made cream cheeses.
Timeline
The shop maintains daily operating hours from 6 a.m. to 3 p.m.
Market Landscape
The success of Emerald City Bagels underscores the post-pandemic small business growth trend in Atlanta as owners leverage niche food concepts to capture local market share. This expansion positions the brand as a key player in the competitive local breakfast and café sector.
Residents and visitors can visit either the East Atlanta or Beltline shops during their daily morning or lunch hours. The shop provides a local alternative for those seeking house-made breakfast items in these specific neighborhoods.
The takeaway
Starting a business from home can be a viable path to long-term success if the operation remains focused on a quality signature product. Aspiring entrepreneurs should consider how their existing professional skills might translate into a new service-based endeavor.
Further reading
For more on new businesses in the area, check out Atlanta Openings & Closings.
Source note: This article includes information reported by CBS News.
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