Atlanta United Released New Puerto Rican Themed Scarf
The latest scarf in the Somos Atlanta collection celebrates Puerto Rican heritage through iconic cultural imagery.
Updated on Oct. 14, 2026 in Hispanic
Live Poll
Do you feel represented by the way your local sports team engages with the community?
Atlanta United has debuted a new scarf design featuring the Puerto Rican flag, the Coqi mascot, and the historic Morro Fort. Created by artist Lisette Correa, the piece is the latest addition to the team's Somos Atlanta collection.
Why it matters
The design serves to represent the team's Latino community while fostering local understanding through the shared stories of Puerto Rican culture. By highlighting these specific symbols, the club aims to ensure fans feel authentically connected to the team's identity.
Designed by artist Lisette Correa, the scarf showcases the Puerto Rican flag alongside visual references to the Morro Fort in San Juan. The accessory is officially part of the Somos Atlanta collection, which caters to tens of thousands of local soccer fans.
The players
Lisette Correa
She is the artist selected by Atlanta United to design the latest scarf for the Somos Atlanta collection.
Atlanta United
This is a professional soccer team based in Atlanta that competes in Major League Soccer.
The details
The design was commissioned to capture fan excitement by incorporating symbols like the Coqi mascot to represent the local Latino community. Fans can purchase the new items at team venues and through the official online store.
Timeline
The new Atlanta United scarf design was unveiled over the weekend of October 10-11, 2026.
Culture Shift
The scarf is a new addition to the Somos Atlanta collection, following the team's initiative to integrate local community symbols into official apparel. This move reflects a broader trend of sports franchises deepening their cultural ties to the diverse demographics of their fan bases.
Fans in Atlanta can purchase the scarves at team games or online to add a piece of Puerto Rican heritage to their match-day attire. The availability of these items at stadium venues allows supporters to directly support the club's initiative while showcasing their community identity.
The takeaway
Using sports apparel as a canvas for cultural storytelling helps bridge gaps between local communities and professional organizations. Fans are encouraged to explore the artistic inspirations behind team merchandise to better understand the diverse history represented by their favorite clubs.
Further reading
Find more regional stories on our Atlanta Hispanic page.
Source note: This article includes information reported by WSB-TV Channel 2 - Atlanta.
Live Poll
Do you feel represented by the way your local sports team engages with the community?
