StorMagic Remotely Migrated 830 Sheetz Stores
CEO Susan Odle detailed the remote transition of Sheetz locations at a conference held in Atlanta.
Updated on Oct. 12, 2026 in Remote Work
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StorMagic CEO Susan Odle discussed how the company successfully migrated over 830 Sheetz convenience store locations remotely. This extensive project was completed over a four-month period using software-defined storage technology.
Why it matters
Remote edge locations often lack on-site IT staff, making it difficult to maintain operations without specialized solutions. Deploying complex data center-oriented technology at every individual site often fails to provide economic sense at scale.
StorMagic completed the remote migration of 830 Sheetz store locations over a four-month timeframe. The technology deployed is designed to run on existing x86 hardware within small-footprint edge environments.
The players
Susan Odle
She serves as the CEO of StorMagic, a company specializing in software-defined storage technology.
StorMagic
Headquartered in Bristol, U.K., this firm develops specialized storage solutions for edge computing environments.
Sheetz
Based in Altoona, Pa., this convenience store chain operates a large network of retail locations.
The Channel Company
This organization is responsible for hosting the annual Best of Breed conference.
The details
StorMagic provides software-defined storage designed for edge environments, allowing companies to manage sites without dedicated local IT personnel. While Sheetz migrated these locations, the company continues to utilize VMware within its data center infrastructure.
Timeline
Susan Odle spoke at the Best of Breed conference in Atlanta in October 2026.
Market Landscape
The move toward software-defined storage for x86 hardware reflects a broader industry shift as firms abandon data center-heavy configurations. This strategy positions companies to compete more effectively by lowering infrastructure overhead in distributed retail networks.
Businesses operating multiple remote sites may see increased operational reliability through the use of software-defined storage. This approach allows companies to maintain consistent service levels even when local IT personnel are unavailable at specific locations.
The takeaway
Companies with limited on-site support can streamline their infrastructure by adopting storage solutions optimized for edge environments. Automating these migrations reduces the need for expensive, manual on-site hardware deployment at every retail location.
Further reading
Learn more about the latest trends in decentralized operations by visiting the Remote Work section.
Source note: This article includes information reported by CRN.
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