Georgia Natural Gas Has Secured Hawks Sponsorship
The energy provider is now the official sponsor for Atlanta Hawks telecasts on WANF-TV.
Updated on Sept. 30, 2026 in Basketball
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Georgia Natural Gas has entered into a partnership with Gray Media to become the official sponsor for Atlanta Hawks game broadcasts. The agreement covers games aired on WPCH-17 Peachtree TV.
Why it matters
This partnership aims to increase the availability of local sports and news programming for fans across the state. It aligns the energy provider with the local broadcast rights holder to support regional sports coverage.
Hawks telecasts are broadcast via WPCH-17, known as Peachtree TV. Outside of the Atlanta market, the games are distributed statewide on the Peachtree Sports Network.
The players
Georgia Natural Gas
This company is a prominent provider of natural gas services in the region and has expanded its presence through sports marketing.
Atlanta Hawks
The professional basketball team competes in the National Basketball Association and maintains local broadcast rights agreements.
WANF-TV
Also known as Atlanta News First, this station serves as a local television broadcaster in the Atlanta market.
Gray Media
The media corporation manages television broadcasting assets and local news operations across the United States.
The details
The collaboration involves the Atlanta Hawks, Gray Media, and Georgia Natural Gas to streamline local sports broadcasts. The partnership ensures that games remain accessible to regional viewers through the station's existing broadcast rights.
Timeline
October 5, 2026: Formal commencement of Hawks telecasts.
October 12, 2026: Start of pre-season broadcast coverage.
Season Trajectory
This deal secures the broadcasting infrastructure for the upcoming season, ensuring consistent team visibility for fans. It bolsters the stability of the Peachtree Sports Network as it expands its reach beyond the Atlanta market.
Fans in Atlanta can continue to watch games on WPCH-17, while those residing elsewhere in the state will access coverage through the Peachtree Sports Network. This ensures that the primary broadcast channels for the Hawks remain unchanged throughout the upcoming season.
The takeaway
This sponsorship highlights the ongoing integration of local utility brands into professional sports marketing efforts. Viewers should note that broadcast schedules remain centralized under the station's existing rights agreement.
Further reading
For more on the local basketball season, visit Basketball.
Source note: This article includes information reported by Radio & Television Business Report.
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