Block Entertainment and Jim Ellis Group Expanded Partnership
The music label and automotive group have joined forces to launch community giveaways across Atlanta.
Updated on Sept. 21, 2026 in Philanthropy
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Block Entertainment and Jim Ellis Automotive Group have expanded their marketing partnership to include new community initiatives and promotional events. The collaboration aims to strengthen local ties through grassroots outreach across metro Atlanta.
Why it matters
The partnership seeks to bridge the gap between a local automotive brand and the city's music culture. By providing tangible community value, the companies aim to build deeper loyalty among Atlanta residents.
Jim Ellis Automotive Group currently operates 22 dealerships in the metro Atlanta area. The initiative includes the distribution of $500 gas cards to local residents throughout the remainder of 2026.
The players
Jim Ellis Automotive Group
This family-owned automotive retailer has served Georgia drivers for more than half a century.
Block Entertainment
Founded by Russell Big Block Spencer, this independent music label maintains deep roots in the Atlanta entertainment scene.
The Jim and Billie Ellis Foundation
This philanthropic arm of the automotive group has provided more than $50 million in support to local community organizations.
Bryant Appling
He serves as a coach at Buford High School and previously headlined the joint Hey Coach video series.
The details
The collaboration leverages the slogan Tell Em Block Sent You to unify branding across dealership services and charitable efforts. This builds on previous joint programs including the Teachers Keep Us Moving initiative and the Hey Coach series featuring Buford High School coach Bryant Appling.
Timeline
The expanded campaign operates through the remainder of 2026.
Market Landscape
This collaboration mirrors the broader trend of corporate social responsibility marketing where brands align with local cultural pillars to maintain market share. By integrating music industry influence with automotive retail, the partnership secures a competitive foothold in a crowded market.
Atlanta residents have the opportunity to participate in giveaways that include $500 gas cards through the end of the year. These events are designed to offer direct financial support to customers and community members engaged with the partner brands.
The takeaway
Businesses looking to increase their local footprint are increasingly relying on cultural partnerships rather than traditional advertising. Consumers should watch for these community-driven campaigns to take advantage of available local benefits and promotions.
What happens next
Atlanta residents can expect ongoing community giveaways and promotional events to occur periodically through the end of 2026.
Further reading
Learn more about local community efforts in our Philanthropy section.
Source note: This article includes information reported by Rolling Out.
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