Farm Bureau Names Whitney Mooney Communications Director
Georgia Farm Bureau Federation has appointed Statesboro native Whitney Mooney as its Information/Public Relations director.
Updated on Nov. 6, 2026 in People
The Georgia Farm Bureau Federation named Whitney Mooney as its Information/Public Relations director, announced by Farm Bureau President Tom McCall. Mooney previously served as the department's associate director since December 2021.
Why it matters
The appointment places an internal staffer who has worked across the department's media, marketing and mascot programs in charge of the organization's public communications. It reflects a move to promote from within for the state's largest agricultural advocacy group.
Mooney joined the Farm Bureau in March 2018 as media buyer and was promoted to brand marketing manager in December 2020 before becoming associate director in December 2021. The announcement does not specify her predecessor or any changes to department budget or staffing.
The players
Whitney Mooney
Statesboro native and University of Georgia Grady School of Journalism graduate who previously was marketing director at Piedmont Orthopedic Complex in Macon.
Tom McCall
President of the Georgia Farm Bureau Federation, the state's largest agricultural advocacy organization.
The details
Farm Bureau President Tom McCall announced the appointment. As associate director, Mooney shaped communication strategies about the Federation's mission and the Farm Bureau's Mutual Insurance Company, and she led development of the Lucky mascot and the annual Georgia Farm Dog Contest.
Timeline
December 2020: Mooney promoted to brand marketing manager.
December 2021: Mooney becomes associate director of the department.
November 5, 2026: Appointment as Information/Public Relations director announced.
Market Landscape
The move keeps communications leadership within the Farm Bureau's own ranks rather than bringing in outside hires. It reinforces the organization's emphasis on its mascot and public outreach programs as core to its statewide profile.
Georgia farmers and Farm Bureau members will see the organization's public messaging and outreach programs continue under a leader who has managed them since 2018. The change does not alter membership, insurance offerings or advocacy positions described in the source.
The takeaway
Internal promotions like Mooney's signal how organizations build communications capacity from existing talent, a practical lesson for anyone tracking leadership changes at membership groups.
Further reading
Explore more People coverage tied to Georgia leadership changes.
