Three New Businesses Join Water Street Tampa

The expansion brings new fashion, wellness, and fitness options to the Tampa neighborhood.

Updated on Oct. 27, 2026 in Openings & Closings

Three New Businesses Join Water Street Tampa

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Do you believe the addition of new boutique shops improves your local business district?

Strategic Property Partners has announced that Sirena City Haus Boutique, Ayu Bottega, and [solidcore] will open new locations at Water Street Tampa. These additions include two retail shops and a second Tampa fitness studio for the strength training chain.

Why it matters

The introduction of these businesses expands the retail and wellness footprint within the Water Street Tampa development. This growth offers local residents and visitors increased access to boutique shopping and specialized fitness programming.

Sirena City Haus will feature merchandise priced from $100 to $400, while [solidcore] will offer 50-minute strength training classes. These openings represent a planned expansion of lifestyle services in the city center.

The players

Strategic Property Partners

This is the real estate development firm responsible for the management and leasing of the Water Street Tampa district.

Sydney Boright

She is the owner of Sirena City Haus Boutique, which operates an original location on Cypress Street.

Alexandra Exterkamp

She is the owner of Ayu Bottega and currently operates an existing Ayu Skin studio in the SoHo area.

[solidcore]

This fitness company specializes in high-intensity, slow-twitch strength training workouts performed on specialized reformer machines.

The details

Sirena City Haus Boutique will provide a selection of swimwear and clothing, while Ayu Bottega will combine a retail space for wellness merchandise and clean beauty products with a menu of facial treatments. [solidcore] is set to join the lineup with its signature reformer-based strength training workout.

Ayu Bottega is expected to open in November 2026.
The [solidcore] studio has an initial opening scheduled for November 12, 2026.
A grand opening for [solidcore] is slated for December 19, 2026.
Sirena City Haus is scheduled to debut in late December 2026 or early January 2027.

Market Landscape

These new openings signal the continued scaling of retail and wellness amenities within the Water Street Tampa district. This trend reinforces the area's strategy of attracting boutique operators to compete with established commercial corridors like Hyde Park.

Shoppers and fitness enthusiasts can expect new options for beauty services, boutique apparel, and strength training in the city center starting in late 2026. These additions will provide residents with additional choices for wellness and shopping within the Water Street Tampa area.

The takeaway

These additions reflect the continued growth of specialized retail and fitness services in the Tampa market. Consumers interested in these brands can prepare for a phased rollout of services beginning in November 2026.