USF Credit Union Names Richard Sellwood CEO

The Tampa-based institution appoints its former COO to lead operations and strategic growth.

Updated on Oct. 20, 2026 in People

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USF Credit Union has appointed former COO Richard Sellwood as its new president and CEO to lead strategic operations. AI Illustration. Upload story photo >

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USF Credit Union has appointed Richard Sellwood as its new president and CEO. He succeeds Rick Skaggs, who has departed the role at the Tampa-based organization.

Why it matters

The appointment marks a leadership transition for the financial institution as Sellwood moves from his previous role as senior vice president and chief operating officer. He is now responsible for overseeing all operations, strategic direction, and member growth.

USF Credit Union manages $1.4 billion in total assets. The board confirmed the appointment of Richard Sellwood to replace the outgoing leadership.

The players

Richard Sellwood

He is the newly appointed president and CEO of USF Credit Union who previously served as the firm's chief operating officer.

Rick Skaggs

He is the former president and CEO of USF Credit Union who has departed the organization.

USF Credit Union

This is a Tampa-based financial institution that manages approximately $1.4 billion in assets.

The details

The board of directors selected Sellwood to spearhead the credit union's future trajectory, leveraging his experience as the former chief operating officer. This transition involves Sellwood taking full control of the credit union's member experience and operational standards.

Timeline

  1. Richard Sellwood assumed the role of president and CEO on October 19, 2026.

Market Landscape

This leadership change follows the pattern set by the 2026 organizational leadership transition at USF Credit Union. It positions the firm to maintain its current market share within the local financial sector under internal management.

Members of the credit union should not expect immediate disruptions to daily account services or branch operations during this leadership transition. The organization will continue to operate under its current established protocols while the new CEO oversees strategic shifts.

The takeaway

Leadership transitions in regional financial institutions often signal a focus on long-term operational efficiency. Members can monitor official communications from the credit union for any future changes to services or interest rates.

Further reading

For more updates on executive changes in the region, visit the People section.

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Do you prefer that credit unions promote existing executives to lead their organizations?