Herbie Thiele Launched Tallahassee Consulting Firm

The veteran communications strategist has opened a new firm focused on government and policy advocacy.

Updated on Oct. 6, 2026 in Utilities

A close-up view of a clean neoclassical stone archway of a capitol building in Tallahassee under soft diffuse daylight. — Communications strategist Herbie Thiele has launched a new public affairs firm, Herbie Thiele Consulting, based in Tallahassee to specialize in government and policy advocacy. AI Illustration. Upload story photo >

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Communications strategist Herbie Thiele has launched a new public affairs firm, Herbie Thiele Consulting, in Tallahassee. The firm aims to bridge communications strategy with policy outcomes for clients in the financial, water, and government sectors.

Why it matters

The launch allows Thiele to combine his communications background with direct government advocacy. He plans to register as a lobbyist to represent his clients before the state Legislature.

Thiele brings two decades of experience to the new venture, which focuses on financial, water, and local government matters. The firm will operate out of office space shared with Sachs Media.

The players

Herbie Thiele

He is a communications strategist with two decades of experience in politics and public policy.

Sachs Media

This is a communications and public affairs firm where Thiele previously served as a partner.

The details

Thiele has previously worked as a partner at Sachs Media and will remain of counsel to the company while operating his own practice. The new firm will specialize in communications strategy, grassroots advocacy, and government affairs.

The launch of the firm was reported on October 5, 2026.

Market Landscape

The move reflects the broader industry trend where communications firms seek to integrate direct legislative lobbying to exert more control over policy outcomes. This integration allows firms like Thiele's to offer a more comprehensive service package to clients navigating complex government sectors.

Local organizations and government entities may see changes in how communications and policy strategies are managed in the capital. Clients in the water and financial sectors should expect more integrated advocacy efforts as the firm expands its influence at the Legislature.

The takeaway

Thiele's transition to an independent consulting model underscores the growing demand for strategists who can provide both public messaging and legislative representation. Clients looking to influence policy in Tallahassee will likely find this combined approach a key factor in their government affairs planning.