Ice & Cream Creamery Plans Downtown St. Pete Shop

The chain will open its eighth location at 648 Central Ave. in the space formerly occupied by Brutique.

Updated on Nov. 2, 2026 in Openings & Closings

Screen-print poster illustration of a pastel scoop of ice cream on a cone in front of an empty shopfront with a bare display window and tiled threshold.
Ice & Cream Creamery plans to open its eighth location, a 1,500-square-foot shop at 648 Central Ave. in downtown St. Petersburg, in the space Brutique vacated in July. AI Illustration. Upload story photo >

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Ice & Cream Creamery plans to open a 1,500-square-foot shop at 648 Central Ave. in downtown St. Petersburg. The space was previously occupied by Brutique, which closed in July after nine years at the location.

Why it matters

The new shop adds to the chain's footprint in Pinellas County, where seven Ice & Cream stores already operate. It also marks a reuse of a longtime downtown retail space after a local business closed.

The 1,500-square-foot shop will be the chain's eighth location, joining seven existing stores in Pinellas County, and will carry 48 flavors. Pricing starts at $4.97 for one scoop and $6.50 for a hand-spun milkshake, with no opening date yet announced.

The players

Ice & Cream Creamery

A Pinellas County ice cream chain known for small-batch, locally sourced products and multiple locations across the Tampa Bay area.

The details

The company says it makes its ice cream fresh in small batches with locally sourced ingredients. The owner shared the plan with What Now on Wednesday, and the 648 Central Ave. location previously housed Brutique for nine years.

Timeline

  1. July: Brutique closed at 648 Central Ave. after nine years.

  2. May: Plans for the Gulfport shop were reported.

  3. Wednesday (Nov. 2026): The owner announced the St. Petersburg plans to What Now.

Market Landscape

The opening reflects a pattern of chain ice cream shops expanding across Pinellas County's beach and downtown corridors, with Ice & Cream now operating two stores on Clearwater Beach alone. It places the brand in a crowded local dessert market where the new downtown site replaces a retail tenant that had held the space for nine years.

Shoppers in downtown St. Petersburg will have a new option for ice cream, with scoops priced from $4.97 and 48 flavors available. The shop's opening date has not been announced, so customers should watch for updates before planning visits.

The takeaway

Local retail spaces often turn over quickly, so readers following downtown St. Petersburg can track new openings as they are announced. Checking the chain's locations before visiting can help confirm which shops are open.

Further reading

For more local retail changes, see the Openings & Closings section covering St. Petersburg business moves.

Source note: This article includes information reported by Q105.

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Do you think more chain ice cream shops are good for your neighborhood?