Dynasty Financial Names New Marketing and Brand Chiefs
The St. Petersburg-based firm has appointed Alex Kaminsky as chief marketing officer and promoted Gordon Abel to chief brand officer.
Updated on Oct. 29, 2026 in People
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Dynasty Financial Partners has announced a leadership shift, naming Alex Kaminsky as its new chief marketing officer and elevating Gordon Abel to chief brand officer. Based in St. Petersburg, Florida, the firm manages nearly $135 billion in assets and serves more than 750 financial advisors.
Why it matters
These appointments follow a brand strategy refresh intended to align the firm's leadership structure with its ongoing growth. The moves strengthen the executive team as the organization continues to support a large network of independent wealth managers.
The firm currently supports more than 750 advisors and manages nearly $135 billion in assets on its platform. New Chief Marketing Officer Alex Kaminsky brings 25 years of leadership experience to the role.
The players
Alex Kaminsky
He is the newly appointed chief marketing officer at Dynasty Financial Partners with 25 years of experience.
Gordon Abel
He serves as the new chief brand officer at Dynasty Financial Partners and reports to the CMO.
Shirl Penney
He is the chief executive officer of Dynasty Financial Partners.
John Seifert
He is a board member at Dynasty Financial Partners who provided guidance during the recent brand strategy refresh.
The details
Alex Kaminsky will report directly to CEO Shirl Penney, while Gordon Abel will report to Kaminsky in his new position as chief brand officer. Both executives will collaborate with leadership colleagues including Ken Hoffman, Catherine Mitchell, and Peter Ward.
Timeline
September 2026 marked the debut of the firm's new AI operating system.
October 29, 2026 is the date of this announcement.
Market Landscape
This leadership update follows the ongoing shift toward independent wealth management platforms. The appointments mirror the firm's efforts to scale its executive capacity to match the consolidation trend within the broader financial advisory sector.
These changes serve to stabilize the firm's brand and marketing operations as it maintains service for its network of 750 advisors. Clients and stakeholders should expect a continuation of the firm's existing brand and digital strategy.
The takeaway
Effective executive leadership is critical for firms managing high-value assets across diverse advisor networks. Clear reporting lines between marketing and brand officers help maintain consistent corporate messaging during periods of rapid operational growth.
Further reading
Learn more about executive shifts in the industry by visiting the People section.
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Do you view a major increase in corporate branding and marketing as a sign of growth?
