Harris Teeter Plans Palm Coast Shopping Center

The grocer is under contract to buy a 13.4-acre former Players Club site near European Village for a planned 81,000 square-foot center.

Updated on Nov. 6, 2026 in Retail

Wide, empty parking lot of cracked asphalt and sandy scrub under flat Florida daylight, with young palm trees along the edge. — Grocer Harris Teeter is under contract to buy a 13.4-acre former Players Club site in Palm Coast for an 81,000 square-foot shopping center. AI Illustration. Upload story photo >

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Harris Teeter is under contract to buy the 13.4-acre Players Club property near European Village in Palm Coast. The company would build an 81,000 square-foot shopping center on the site if the deal is finalized.

Why it matters

The site has lain dormant for 20 years, and its commercial zoning means the project would proceed without comprehensive plan amendments. For Palm Coast residents, the development would bring a grocery store and related retail to a long-vacant parcel.

The 81,000 square-foot center would include a 65,000 square-foot grocery store, a 10-pump gas station and a 6,000-square-foot organic cafe, with an estimated 4,800 additional daily trips. The property was sold for $2.5 million in 2020, and the purchase has not yet been finalized.

The players

Harris Teeter

A supermarket chain operating some 265 grocery stores in eight Southeastern states and 75 gas stations in five states, acquired by Kroger in 2014.

Kroger

The largest traditional supermarket operator in the United States, which acquired Harris Teeter in 2014 and reported roughly $148 billion in annual revenue last year.

Coastal Cloud Properties

The company that bought the Players Club property in 2020 for $2.5 million.

The details

Development would require only site-plan approval from the Palm Coast Planning and Zoning Board, and the existing parking lot would be significantly enlarged. The majority of the net new traffic would be added to Palm Coast Parkway. The Players Club ceased operations in 2006 and the property was razed in 2016.

The Players Club ceased operations in 2006.
The property was razed in 2016.
The property was sold to Coastal Cloud Properties in 2020 for $2.5 million.
The Harris Teeter contract to buy the property was reported on November 6, 2026.

Market Landscape

Harris Teeter's Palm Coast project follows its 2014 acquisition by Kroger, extending the chain's footprint in Florida, where Fernandina Beach is currently its only existing store. The development is positioned to serve the Palm Coast Parkway corridor and The Hammock, areas that grocery companies view as attractive markets.

Palm Coast residents would gain a full-service grocery store, gas station and organic cafe on the Palm Coast Parkway corridor if the sale closes and site-plan approval is granted. The added roughly 4,800 daily trips would primarily affect traffic on Palm Coast Parkway.

The takeaway

The project shows how long-vacant commercial land can be repurposed when zoning already allows the use, reducing the approvals needed for development. Local drivers should anticipate heavier traffic on Palm Coast Parkway if construction proceeds.