Visit Orlando Will Host Trade Events in Europe
The tourism board will hold industry events and a consumer experience in London and Dublin this October.
Updated on Oct. 5, 2026 in Seasonal Events
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Visit Orlando has scheduled a series of promotional trade events and a consumer experience across London and Dublin starting October 23, 2026. The campaign is designed to strengthen connections with British travelers and local travel advisors.
Why it matters
By engaging directly with international travel professionals and consumers, Orlando aims to maintain its position as a top destination for overseas visitors. These events facilitate networking and provide essential product updates to the European market.
The itinerary includes a mini golf consumer activation at Westfield Stratford City and two industry-specific trade events held at Emirates Stadium and the Guinness Storehouse.
The players
Visit Orlando
This is the official tourism association for Orlando that promotes the city as a premier travel destination to international and domestic audiences.
Ocean Florida
This is a tour operator that specializes in creating holiday packages to Florida and is partnering on the upcoming giveaway campaign.
The details
The campaign integrates consumer-facing advertising with experiential activations and a holiday giveaway hosted in partnership with Ocean Florida. Industry events will offer travel advisors destination updates, product news, and opportunities for professional networking.
Timeline
The mini golf experience will take place in London from October 23-25, 2026.
A trade event is scheduled at London's Emirates Stadium on October 26, 2026.
A trade event will be held at the Guinness Storehouse in Dublin on October 27, 2026.
Industry Dynamics
This promotional push mirrors broader strategies used by major global hubs to reclaim international market share post-pandemic. It highlights a shift toward experiential marketing over traditional advertising to maintain relevance in a competitive global tourism sector.
Consumers in the London area can participate in the mini golf activation at Westfield Stratford City to engage with the brand directly. Travel advisors and industry partners should prepare to attend the scheduled professional networking sessions for the latest destination updates.
The takeaway
These events serve as a direct bridge between Florida tourism providers and international travelers looking for new holiday options. Travelers should keep an eye on upcoming promotional giveaways as the tour dates approach in late October.
Further reading
Learn more about the latest happenings in the region in our Seasonal Events section.
Live Poll
Do you find destination-specific promotional events helpful when planning your family holidays?
