Merlin Entertainments Will Offer Free Military Tickets
Starting October 1, 2026, eligible personnel can access complimentary admission to area attractions.
Updated on Sept. 29, 2026 in Theme Parks
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Beginning October 1, 2026, Merlin Entertainments will provide free admission tickets to active-duty military, veterans, and first responders. The promotion also includes 50% discounts for up to six accompanying guests at specific venues.
Why it matters
The program serves as a gesture of appreciation for military members and first responders by removing admission costs during the two-month promotional window. This initiative covers multiple regional attractions, allowing eligible families to visit together at a significantly reduced rate.
Eligible participants can access free entry at Legoland Florida in Winter Haven and Orlando attractions including Madame Tussauds and SEA LIFE Orlando Aquarium at Icon Park. The Galacticoaster, a feature at the parks, operates with a top speed of 40 mph.
The players
Merlin Entertainments
This global company operates various theme parks and attractions, including the Legoland brand and mid-way attractions like Madame Tussauds.
The details
Guests must verify their eligibility status in advance using the ID.me portal or at a local Military Ticket office to secure their tickets. The offer extends to law enforcement, EMS, EMTs, and firefighters, alongside active-duty military, reserve, and National Guard personnel.
Timeline
The promotional period for free tickets begins on Oct. 1, 2026.
The promotional offer concludes on Nov. 30, 2026.
Travel Outlook
This program aligns with the leisure industry's seasonal push to bolster attendance during the shoulder season following the summer peak. It mirrors a broader sector trend of utilizing targeted promotional windows to incentivize visitation among specific community groups.
Interested visitors should ensure they have their service verification documents ready to complete the ID.me process well before their intended travel date. Those planning to bring family should note the six-person limit to ensure all accompanying guests receive the 50% discount.
The takeaway
Eligible guests should take advantage of this opportunity by securing their tickets in advance through official channels. Planning a visit during this two-month window allows families to maximize savings on both primary entry and guest access.
Further reading
For additional context on regional attractions, visit our Theme Parks section.
More information
To verify status for the promotion, visit the ID.me eligibility verification portal.
Live Poll
Do you support businesses offering free or discounted tickets to military personnel and first responders?
