Seed to Table Debuts Goldie Shopping Assistant
Live Buzz Intelligence has launched a conversational, in-store shopping experience at a Naples, Florida grocery store.
Updated on Nov. 2, 2026 in Consumer Goods
Live Poll
Would you like a talking AI shopping cart guiding you through your grocery store?
Live Buzz Intelligence launched an immersive in-store shopping experience at Seed to Table in Naples, Fla. The experience centers on Goldie, a conversational grocery shopping assistant, and participating brands use QR-enabled shelf displays to share product stories and offers.
Why it matters
The rollout brings an interactive, AI-style shopping assistant to a local grocery setting, giving Naples shoppers a new way to get product information and recommendations while in the store. It also gives participating brands a direct channel to share their stories at the shelf.
The entrance features a seven-foot Proto Hologram leading into the experience at Seed to Table. The source does not provide sales, adoption, or participation metrics for the rollout.
The players
Live Buzz Intelligence
Live Buzz Intelligence is the company that developed and launched the immersive in-store shopping experience with its Goldie assistant.
Seed to Table
Seed to Table is the Naples, Florida grocery store where the immersive shopping experience debuted.
The details
Goldie is a golden shopping cart with a face, voice, and personality that can communicate in almost any language and remember shopper preferences and past interactions. Shoppers can ask questions and receive recommendations, and they may scan QR codes on shelf displays to learn brand stories and offers, participating as much or as little as they choose.
Timeline
Live Buzz Intelligence announced the immersive in-store experience launch on November 2, 2026.
Market Landscape
The launch places an interactive, conversational shopping cart inside a grocery aisle rather than in a separate app, extending the in-store assistant concept. Pairing that assistant with QR-enabled brand displays lets participating brands reach shoppers at the point of decision.
Shoppers at Seed to Table can ask Goldie for recommendations and scan QR codes on shelves to get product stories and offers. Participation is optional, so shoppers can engage as little or as much as they like.
The takeaway
Shoppers who want quicker product answers can use the in-store assistant and QR displays without committing to the full experience. Retailers watching this rollout can see how conversational tools may change how brands reach customers on the sales floor.
Further reading
Explore more Consumer Goods news to see how retailers are rethinking the in-store experience.
Live Poll
Would you like a talking AI shopping cart guiding you through your grocery store?
