Heat to Debut GTA-Themed Jerseys Nov. 18
The Miami Heat will wear limited edition Vice City jerseys in a November 18 home game, with GTA-inspired concessions debuting the same night.
Updated on Nov. 7, 2026 in Basketball
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The Miami Heat will wear a limited edition 'A Night in Vice City' jersey in their November 18 game against the Milwaukee Bucks at Kaseya Center. Arena concession stands will also feature GTA-inspired fast food vendors, including Burger Shot and Cluckin' Bell.
Why it matters
The promotion ties the Heat's home arena to Grand Theft Auto VI, whose fictional Vice City is inspired by Miami. The event is timed to build interest ahead of the game's release.
The promotion is scheduled for a single home game, with the release of Grand Theft Auto VI set one day later. The source does not state how many jerseys will be distributed or whether they will be sold beyond the game.
The players
Miami Heat
The Miami Heat is a professional basketball franchise in the National Basketball Association based in Miami, Florida.
Milwaukee Bucks
The Milwaukee Bucks are a professional basketball franchise in the National Basketball Association based in Milwaukee, Wisconsin.
The details
The Heat will distribute the limited edition jerseys to attendees of the November 18 game against the Bucks. Kaseya Center's roof already carries a WELCOME TO VICE CITY sign, and the court will feature a Vice City design, with fast food vendors placed in sections in place of usual concessions.
Timeline
November 18, 2026: Heat host the Bucks in the game featuring the jersey and concessions debut.
November 19, 2026: Grand Theft Auto VI is scheduled for release.
Season Trajectory
Themed promotions tied to major video game releases have become a recurring tactic for sports franchises seeking cross-audience engagement. The Heat's use of Vice City branding extends that approach to a regular-season home game in its own market.
Fans attending the November 18 game can receive the limited edition 'A Night in Vice City' jersey and will find fast food vendors in place of standard concessions. The jerseys are available only to those attending that specific game.
The takeaway
Attendees planning to be at Kaseya Center on November 18 should note that the special jersey is limited to that game. Arriving early may be advisable for anyone hoping to receive one.
What happens next
The Heat host the Milwaukee Bucks on November 18, 2026, when the limited edition jerseys and GTA-inspired concessions are scheduled to debut at Kaseya Center.
Further reading
For more Heat coverage, see Basketball on Wisevoter.
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