Boats Group Hires Jack Haines for Content Expansion
The Miami-based firm is tapping the former YachtBuyer executive to lead its new editorial, video, and social media strategy.
Updated on Oct. 26, 2026 in People
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Boats Group has officially brought on industry veteran Jack Haines to spearhead the expansion of its original media presence. Haines will focus on developing editorial and video content across the company's various digital channels.
Why it matters
The company is making this strategic investment to satisfy growing demand from boat buyers for independent testing and expert market insights. By leaning into social storytelling, the firm hopes to provide deeper engagement for consumers navigating the maritime market.
Jack Haines brings over 15 years of sea trial experience to the organization. The company remains focused on integrating this expertise into its broader digital growth targets.
The players
Jack Haines
He is a former reviews director at YachtBuyer and deputy editor at Motor Boat & Yachting who now leads video and editorial expansion for Boats Group.
Boats Group
This Miami-based organization owns and operates several major industry platforms, including Boat Trader, YachtWorld, and boats.com.
Brandon McGraw
He has been appointed as a non-executive director for Boats Group to assist with the company's corporate governance and strategic direction.
The details
Haines, who previously served as reviews director at YachtBuyer and deputy editor at Motor Boat & Yachting, will collaborate with boatbuilders to introduce new models through digital formats. He joins the company alongside Brandon McGraw, who has been appointed as a non-executive director.
Timeline
The hiring announcement was published on October 26, 2026.
Market Landscape
This move mirrors the industry-wide push to centralize independent research and high-quality video content under one corporate umbrella. By controlling the narrative through digital storytelling, Boats Group is positioning itself to better compete with niche media rivals for buyer loyalty.
Readers and potential buyers can expect to see an increase in independent, professionally produced video reviews on platforms like Boat Trader and YachtWorld. This change aims to simplify the research process for those looking to compare new boat models before finalizing a purchase.
The takeaway
Investment in independent media has become a primary strategy for companies aiming to build trust within specialized retail markets. Consumers benefit from this trend when companies provide authentic, verified data rather than traditional marketing copy.
Further reading
Learn more about the latest leadership changes in our People section.
Source note: This article includes information reported by Marine Industry News.
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