Rolls-Royce Debuts Custom Braman Pink Cullinan in Miami

The bespoke SUV features a unique pink finish developed exclusively for the Miami dealership Braman Motors.

Updated on Oct. 22, 2026 in Car Types

Bold vector editorial illustration showing a stylized pastel pink luxury SUV, reflecting the bespoke automotive trends in Miami. — Rolls-Royce has partnered with Braman Motors to introduce a bespoke pastel pink Cullinan SUV, targeting the growing luxury personalization market in Miami. AI Illustration. Upload story photo >

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Rolls-Royce has delivered a custom Cullinan SUV finished in a unique shade called Braman Pink to Miami dealership Braman Motors. The color was designed specifically to reflect the character of Miami and cater to individual client preferences.

Why it matters

This collaboration highlights the growing demand for highly personalized vehicle finishes in the ultra-luxury automotive market. It reflects a strategic move by the manufacturer to offer region-specific customizations through exclusive dealership partnerships.

The Braman Pink color scheme is applied to the exterior paint, coach lines, and leather interior including the dashboard and door cards. In 2023, every new Rolls-Royce vehicle sold globally contained at least one bespoke feature.

The players

Rolls-Royce

A British luxury automobile manufacturer known for producing high-end, hand-built motor cars.

Braman Motors

A luxury automotive dealership based in Miami that serves as the exclusive partner for the Braman Pink color project.

The details

The custom pink palette extends throughout the vehicle, featuring pastel hues on the seats, center console, and transmission tunnel. Braman Motors remains the exclusive provider of this specific color finish for the Cullinan model.

In 2023, every new Rolls-Royce sold featured one bespoke item.
Earlier in 2026, Rolls-Royce unveiled the Nightingale coachbuild.
In October 2026, the first Braman Pink Cullinan was delivered to Miami.

Roadmap

This release underscores the broader industry shift toward hyper-personalization, where legacy automakers increasingly prioritize bespoke designs to maintain exclusivity. The project follows the pattern of limited-run luxury established by the earlier 2026 announcement of the Nightingale model.

This custom finish is available exclusively to clients purchasing through the Braman Motors location in Miami. Local buyers interested in the bespoke aesthetic should contact the dealership directly to discuss availability and configuration options for their own order.

The takeaway

The rise of bespoke color palettes allows luxury buyers to treat their vehicles as personalized works of art rather than mass-produced products. Owners of high-end vehicles can increasingly request specific color matching to align their car with regional aesthetics or personal taste.