Miami Entrepreneurs Launch AI Workforce Venture
The new platform by Rio Cobre Holdings deploys digital employees to handle corporate phone and video communications.
Updated on Oct. 21, 2026 in Remote Work
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Jamaican entrepreneurs Burchell Gordon and Bevon King have officially launched MORE Workforce, an AI-powered venture based in Miami. The platform provides businesses in the United States and the Caribbean with digital employees capable of managing phone inquiries, customer requests, and virtual meetings.
Why it matters
The venture aims to address the strain on existing teams caused by rising customer service expectations and increasing workloads. By integrating AI into daily business operations, the company provides an alternative to traditional labor models for handling high-volume tasks.
The venture, operating under Rio Cobre Holdings, was founded by individuals with significant backgrounds, including a 2017 Google Global Impact Challenge win and a 2026 climate fellowship. It currently manages digital roles across voice and video interfaces.
The players
Burchell Gordon
He is a co-founder of MORE Workforce who holds a certification in AI for Government from the University of Oxford's Saïd Business School.
Bevon King
A co-founder of the venture who previously won the 2017 Google Global Impact Challenge Caribbean and served as a 2026 Halcyon Global Climate Fellow.
Rio Cobre Holdings
This is the parent company that operates and oversees the newly launched AI workforce platform.
The details
MORE Workforce deploys digital employees that communicate through voice and video within both digital and physical environments to manage customer interactions. The company is currently executing a growth strategy focused on direct acquisitions and sector-specific applications, with future plans to enter markets in Canada, the United Kingdom, and Africa.
Timeline
Bevon King won the Google Global Impact Challenge Caribbean in 2017.
Bevon King was named a Halcyon Global Climate Fellow in 2026.
MORE Workforce officially launched on October 19, 2026.
Market Landscape
The venture capitalizes on the global shift toward automated customer service, positioning itself against traditional outsourcing firms by utilizing conversational AI to handle complex inquiries. This move reflects the broader industry move toward integrating digital labor into standard business workflows.
Businesses in Miami and across the target regions may soon find customer service interactions increasingly handled by AI agents rather than human representatives. Customers can expect faster response times for standard inquiries, though the experience of virtual meetings will shift as digital employees become more integrated.
The takeaway
As AI-driven digital employees become more capable of managing complex communications, businesses must balance efficiency gains with the need for authentic human connection. Organizations adopting these tools should prioritize seamless transitions between digital agents and human supervisors to maintain service quality.
Further reading
For more on how virtual tools are changing employment, visit the Remote Work section.
More information
For further information, visit the MORE Workforce official platform.
Source note: This article includes information reported by Jamaica Observer.
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