Miami Wide Receiver Malachi Toney Signs With Red Bull
The University of Miami sophomore adds the energy drink giant to his portfolio of NIL endorsements.
Updated on Oct. 15, 2026 in Football
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University of Miami wide receiver Malachi Toney has signed an NIL deal with Red Bull. The sophomore standout continues to build his brand while maintaining his role as a key contributor for the 5-0 Hurricanes.
Why it matters
Toney has emerged as a national college football star, already securing notable partnerships with Adidas and FIT House Brands. His commercial success mirrors his rapid ascent on the field as he prepares for a high-profile matchup against Florida State.
Toney has tallied 39 receptions for 604 yards and six touchdowns through five games this season. He previously set a high benchmark as a freshman with 109 receptions and 1,211 receiving yards, supported by a recent gain of 14 pounds of muscle.
The players
Malachi Toney
He is a sophomore wide receiver at the University of Miami who currently ranks among the most prolific pass-catchers in college football.
University of Miami
The institution sponsors a major college football program currently ranked No. 3 in the AP Poll with a 5-0 record.
Red Bull
The international beverage company actively manages a portfolio of high-profile sponsored athletes across various professional and collegiate sports.
NETWORK
This professional sports agency provides representation services for collegiate athletes managing their NIL portfolios and career development.
The details
Toney is currently represented by the agency NETWORK as he navigates his sophomore season with the No. 3 ranked University of Miami. The Liberty City native previously signed NIL agreements with Adidas and FIT House Brands in September 2026.
Timeline
Malachi Toney led the nation in receptions as a freshman during the 2025 season.
Toney signed NIL deals with Adidas and FIT House in September 2026.
The NIL agreement with Red Bull was finalized in October 2026.
The Miami Hurricanes face Florida State on October 17, 2026.
Toney is expected to enter the 2028 NFL Draft.
Season Trajectory
Toney's commercial expansion underscores the evolving economic landscape for college stars operating under the NCAA's name, image, and likeness (NIL) policy framework. This shift moves top athletes closer to professional-tier marketing profiles while they continue to compete for national rankings.
Toney remains the central target in the Miami passing attack heading into their upcoming game against Florida State. His physical development, highlighted by a 14-pound muscle gain, has directly contributed to his production of six touchdowns in just five games.
The takeaway
The rapid growth of Toney's sponsorship portfolio shows how performance-driven marketing has become a fixture of the modern collegiate landscape. Athletes who combine elite field production with strategic off-field branding are increasingly positioning themselves for early professional opportunities.
What happens next
The University of Miami is scheduled to face Florida State on October 17, 2026.
Further reading
For more on the current status of the program, visit Miami Football.
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