Eva Herzigova Starred in New Jacquemus Miami Campaign

Model Eva Herzigova fronts the Le Palmier collection as the brand expands into a new Miami boutique.

Updated on Oct. 6, 2026 in Fashion

Jacquemus has officially launched its new two-story boutique in the Miami Design District, accompanying a new fall-winter campaign featuring Eva Herzigova. AI Illustration. Upload story photo >

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Model Eva Herzigova has been revealed as the face of the Jacquemus Le Palmier fall-winter 2026 campaign, which was captured in Miami by photographer Dudi Hasson. The brand simultaneously marked its expansion into the U.S. market with the opening of a new two-story boutique in the Miami Design District.

Why it matters

The brand strategically prioritized the U.S. as a key growth market, with the CEO noting that Miami offers a blend of South of France aesthetics and distinct American energy. This expansion follows a history of the brand utilizing the city for major promotional efforts, including its Spring 2022 campaign.

The new Jacquemus boutique occupies 2,900 square feet across two levels at 157 NE 40th Street. The space was developed through a collaboration between the brand founder and the architectural firm OMA.

The players

Eva Herzigova

She is a renowned supermodel who has previously appeared in the brand's Le Turismo handbag campaign.

Dudi Hasson

He is a professional photographer who captured the campaign imagery in Miami.

OMA

This is a prominent international architectural firm that co-designed the new Miami retail space.

Jacquemus

This is a luxury fashion house known for its designs that often draw inspiration from the South of France.

The details

The campaign features imagery of sculptural tailoring set against a backdrop of pastel architecture, swimming pools, and palm trees. The collection incorporates silhouettes drawing from 1950s couture, 1980s humor, and 1990s-style sensuality.

Spring 2022: Jacquemus shot its Le Splash campaign in Miami.
January 2026: The designer prepared for the Miami Design District opening.
Fall-Winter 2026: The Le Palmier campaign officially launched.

Culture Shift

The brand's move to establish a significant physical presence in Miami aligns with the broader migration of luxury retail into the Miami Design District. This development mirrors the industry's shift toward creating immersive, design-led retail experiences that cater to high-net-worth international travelers.

Local shoppers and visitors gain access to a new two-story retail experience in the Design District that showcases the label's latest seasonal collections. The presence of the boutique provides a physical destination for customers to interact with the brand's architectural and design concepts in person.

The takeaway

The brand's continued investment in Miami highlights the city's growing importance as a nexus for international luxury retail. Readers interested in retail trends can look for similar design-heavy collaborations between fashion labels and architectural firms in major urban centers.