Jax Riverfront Alliance Appoints Tony Moore as CEO

The nonprofit organization selects an experienced park developer to lead its 10-year riverfront management partnership.

Updated on Oct. 29, 2026 in People

Isometric editorial illustration of a clean urban riverfront promenade with green spaces, representing infrastructure management and development. — The Jax Riverfront Alliance has appointed veteran park developer Tony Moore as its first CEO to oversee a 10-year management partnership in Jacksonville. AI Illustration. Upload story photo >

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The Jax Riverfront Alliance has named Tony Moore as its inaugural CEO to guide the organization as it implements a new 10-year agreement with Jacksonville. Moore brings extensive experience in park development and management to the role.

Why it matters

The board of directors selected Moore following a nationwide search to lead the alliance through its transition into a more active phase of managing riverfront parks. His leadership aims to strengthen operations and programming for the city.

Tony Moore brings over three decades of professional experience to the role, including his previous work developing the 250-acre Harold Simmons Park.

The players

Tony Moore

He is the new CEO of the Jax Riverfront Alliance who previously led the Trinity Park Conservancy in Dallas and the Gathering Place in Tulsa.

Jax Riverfront Alliance

This organization works with the city and private partners to enhance riverfront access through year-round programming and maintenance.

Linzee Ott

She served as the interim director of the alliance from its inception in 2022 until the appointment of the inaugural CEO.

The details

The alliance is tasked with managing, programming, and maintaining a connected system of parks and pathways along both banks of the St. Johns River. Moore will prioritize establishing operational standards and building community partnerships during his first year.

The Jax Riverfront Alliance was founded in 2022.
The city signed a 10-year agreement with the alliance in August 2026.
Tony Moore was officially appointed CEO on October 29, 2026.

Market Landscape

This appointment positions the Jax Riverfront Alliance to execute the city's long-term vision for the riverfront, mirroring trends where cities outsource public space management to specialized nonprofit conservancies. This move reflects a broader industry shift toward using private sector expertise to revitalize municipal assets.

Residents can expect the alliance to roll out new programming and enhanced maintenance efforts at riverfront parks under the 10-year agreement. These changes aim to improve the quality and accessibility of public spaces along the St. Johns River for all community members.

The takeaway

The appointment of an experienced park executive signals that Jacksonville is prioritizing the professionalization of its waterfront infrastructure. Residents should look for increased event activity and consistent upkeep as the new leadership team settles into their operational mandate.