Ashco Centers Proposes Southbank Mixed-Use Development

The proposed Seaport at St. Johns project aims to bring new retail, residential, and hotel space to Jacksonville.

Updated on Oct. 16, 2026 in Remote Work

Isometric editorial illustration of abstract, colorful building volumes positioned along a waterfront, representing a mixed-use urban development project. — Ashco Centers has proposed a new mixed-use development called The Seaport at St. Johns, featuring retail, residential, and hotel space in Jacksonville. AI Illustration. Upload story photo >

Live Poll

Do you believe large-scale mixed-use developments improve public access to the waterfront in your area?

Ashco Centers has unveiled plans for The Seaport at St. Johns, a 4.87-acre mixed-use development located along the St. Johns River. The project is designed to transform the site at 1701 Prudential Drive into a major community destination.

Why it matters

The development aims to revitalize the Southbank district by integrating commercial and residential amenities. By inviting new operators, the project seeks to establish a vibrant waterfront destination for the city.

The proposed site spans 4.87 acres and will feature 110,000 square feet of dedicated retail space. Ashco Centers, the firm behind the proposal, has been in operation for over 50 years.

The players

Ashco Centers

Ashco Centers is a development firm that has operated for more than 50 years.

The details

The Seaport at St. Johns project plans to incorporate a luxury hotel, residential towers, a grocery store, and a marina. Additionally, the development will feature a waterfront promenade intended to improve public access to the river.

October 16, 2026: The proposal for the development was unveiled.

Market Landscape

This proposal marks a strategic expansion in the Southbank area, following the pattern of the St. Johns River waterfront revitalization efforts. The move positions the firm to compete for market share in Jacksonville’s high-density mixed-use development sector.

Local residents can expect potential changes to Southbank access and future availability of new retail and grocery services. The development may also influence local housing and hospitality options once the project is fully realized.

The takeaway

Large-scale waterfront projects like this can significantly alter the utility and economic profile of urban districts. Interested stakeholders should monitor upcoming planning meetings for specific construction milestones and operator announcements.