Sandbox VR Will Open at St. Johns Town Center

The virtual reality entertainment venue will launch its new Jacksonville location on October 9, 2026.

Updated on Sept. 29, 2026 in Openings & Closings

Bold vector illustration of a haptic vest and sensor equipment on a pedestal, representing a new virtual reality venue. — Sandbox VR will open a new 4,518-square-foot virtual reality entertainment venue at the St. Johns Town Center in Jacksonville on October 9, 2026. AI Illustration. Upload story photo >

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Would you choose an immersive virtual reality experience over a traditional outing for your next group event?

Sandbox VR is expanding its immersive entertainment footprint with a new 4,518-square-foot facility in Jacksonville. The site is scheduled to officially open on October 9, 2026, featuring four private rooms.

Why it matters

This expansion continues the company's growth strategy into major retail hubs, bringing full-body, haptic-sensory gaming experiences to local consumers.

The Jacksonville facility spans 4,518 square feet and accommodates six guests per room, contributing to a global network of over 90 locations. The company reports over 6 million tickets sold and 150,000 monthly active players worldwide.

The players

Sandbox VR

An immersive entertainment company that operates virtual reality venues globally.

The details

Guests utilize headsets, haptic vests, and motion sensors to achieve full-body immersion, allowing them to see and physically interact with others in the digital environment. The new venue offers four private rooms designed to facilitate social gaming experiences.

Sandbox VR launched in 2016.
The presale discount offer ends on October 8, 2026.
The new venue opens in Jacksonville on October 9, 2026.

Market Landscape

This opening mirrors the industry-wide shift toward experiential retail anchors within traditional shopping centers. Sandbox VR continues to capture market share by positioning its high-tech venues in high-traffic retail corridors.

Local visitors can access a 20% discount on bookings if they secure their spots before the October 8 deadline. The venue provides a new entertainment option for groups looking for immersive, private, and social gaming experiences.

The takeaway

Virtual reality centers are increasingly becoming standard fixtures in major shopping districts as consumer demand for interactive entertainment grows. Residents planning to visit should take advantage of pre-opening pricing to save on entry costs.