Habit Burger and Grill Opened New North Jacksonville Site
The fast-casual chain has launched its third restaurant in the Jacksonville area.
Updated on Sept. 20, 2026 in Openings & Closings
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Habit Burger and Grill has expanded its footprint in Jacksonville with the opening of a new location at 15088 Max Leggett Parkway. This site marks the third restaurant for the chain within the city.
Why it matters
The opening represents a continued regional expansion for the brand as it grows its presence across Florida. It serves to increase the availability of the chain to residents in the North Jacksonville area.
The new restaurant spans 2,059 square feet and provides seating for up to 49 patrons. This site joins a network of 380 total chain locations spread across 14 states.
The players
Habit Burger and Grill
This is a fast-casual restaurant chain that operates hundreds of locations nationwide and specializes in charburgers.
The details
Constructed on an undeveloped parcel near retail anchors like Hobby Lobby and Dick's Sporting Goods, the facility required an estimated $1.4 million in buildout costs. The restaurant maintains daily operating hours from 10:30 a.m. to 10 p.m.
Timeline
Oct. 15, 2025: The chain opened its first restaurant in Jacksonville.
Jan. 22, 2026: The city issued a building permit for the North Jacksonville project.
Jan. 28, 2026: A second Jacksonville location opened on Baymeadows Road.
Sept. 21, 2026: The North Jacksonville location held its grand opening celebration.
Market Landscape
The opening follows a broad industry trend where fast-casual brands prioritize high-traffic suburban retail corridors to capture regional market share. This strategic positioning allows the chain to compete effectively against established quick-service rivals in high-growth zones.
Local customers can now access the chain's menu at the new North Jacksonville location during its daily hours. The addition of this site increases the number of available dining options within the River City Marketplace area.
The takeaway
The chain's rapid growth from its first local store in late 2025 to its third location today highlights its aggressive expansion strategy in Florida. Residents can expect consistent service and seating availability as the brand scales its footprint in the city.
Further reading
For more information on local commercial growth, visit Jacksonville Openings & Closings.
Live Poll
Do you generally welcome the opening of new fast-casual restaurant chains in your local area?
