Goodyear Blimp Gets Grand Theft Auto VI Livery
Goodyear and Rockstar Games are flying a Vice City-themed blimp over Homestead-Miami Speedway during NASCAR's championship weekend.
Updated on Nov. 5, 2026 in Motorsports
Live Poll
Would a themed corporate sponsorship make you more likely to attend a live sporting event?
Goodyear teamed with Rockstar Games to bring a Grand Theft Auto VI-themed blimp to Homestead-Miami Speedway, which hosts NASCAR's three national series championship races. The blimp features a custom livery inspired by Vice City.
Why it matters
The partnership pairs a major tire brand's signature aircraft with one of the most anticipated video game franchises, putting the upcoming game's branding in view during a high-profile motorsports weekend in Homestead. For local fans, it adds a visual spectacle to the championship racing.
Homestead-Miami Speedway hosts all three NASCAR national series championship races, with the Cup Series finale starting at 3 p.m. ET on November 8. Details on the blimp's flight schedule and duration were not provided.
The players
Goodyear
Goodyear is an American tire manufacturer known for its long-running blimp fleet that is a fixture at major sporting events.
Rockstar Games
Rockstar Games is a video game publisher best known for the Grand Theft Auto franchise, including the upcoming Grand Theft Auto VI.
Homestead-Miami Speedway
Homestead-Miami Speedway is a motorsports facility in South Florida that hosts NASCAR's season-ending championship weekend.
The details
Goodyear created the custom blimp livery with Rockstar Games, replacing its familiar overhead branding with a predominantly black exterior, bright pink Vice City lettering, and yellow accents. The announcement was shared November 3 by NASCAR reporter Jeff Gluck.
Timeline
November 3: Goodyear and Rockstar partnership announced
Friday, November 6: Craftsman Truck Series championship race at Homestead-Miami Speedway
Saturday, November 7: O'Reilly Auto Parts Series championship race at Homestead-Miami Speedway
Sunday, November 8, 3 p.m. ET: Cup Series championship race on NBC
Season Trajectory
Goodyear's blimp has long been a fixture of major sporting broadcasts, so a themed livery marks a notable departure from its traditional look. The move reflects how entertainment brands are increasingly tapping motorsports' high-profile events for cross-promotion.
Fans attending the Homestead championship weekend can expect a rare visual during the races, with the themed blimp adding to the event's spectacle. The Cup Series title decider on NBC on Sunday, November 8, concludes the national series championships.
The takeaway
Watching for the blimp overhead is a simple way to tie the racing weekend to the broader entertainment crossover it represents. Plan around the Sunday 3 p.m. ET Cup Series start on NBC if the title race is the priority.
What happens next
The Craftsman Truck Series championship race is set for Friday, November 6, followed by the O'Reilly Auto Parts Series finale on Saturday, November 7, and the Cup Series championship on Sunday, November 8 at 3 p.m. ET on NBC.
Further reading
For more on the season's final races, explore Motorsports coverage from Homestead.
Source note: This article includes information reported by Heavy.
Live Poll
Would a themed corporate sponsorship make you more likely to attend a live sporting event?
