OluKai Will Open New Las Olas Store

The footwear brand plans to launch its latest retail location in Fort Lauderdale on October 24, 2026.

Updated on Oct. 14, 2026 in Openings & Closings

Bold flat-color editorial illustration of a wooden paddle against nautical geometric shapes, symbolizing a retail store expansion in a coastal city. — OluKai will expand its retail footprint with a new store opening in Fort Lauderdale at 1012 E Las Olas Blvd on October 24, 2026. AI Illustration. Upload story photo >

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OluKai will expand its retail footprint with a new store opening in Fort Lauderdale on October 24, 2026. The new shop will be situated at 1012 E Las Olas Blvd.

Why it matters

The expansion reflects the brand's strategic intention to deepen its connection with the ocean-rich community of Fort Lauderdale. This new site adds to the company's existing presence across the state.

This site at 1012 E Las Olas Blvd marks the 15th OluKai store overall. It is the fourth location for the Irvine-based brand within Florida, joining existing shops in Lake Buena Vista, West Palm Beach, and Naples.

The players

OluKai

Headquartered in Irvine, California, the company is a footwear brand that produces products inspired by Hawaiian culture.

The details

The retail space features a nautical design aesthetic incorporating compass points and deep-sea color tones. Artists have been commissioned to develop custom installations that utilize Hawaiian paddle motifs and wayfinding elements.

October 24, 2026: The store will open to the public.

Market Landscape

This opening represents a continuation of the brand's targeted retail expansion into premium, ocean-adjacent markets. By establishing a presence in Fort Lauderdale, the company is positioning itself to compete directly with other high-end coastal lifestyle retailers.

Local shoppers and visitors to Las Olas Boulevard will gain direct access to the brand's full range of footwear and apparel. The store serves as a new physical touchpoint for the brand in the Fort Lauderdale market.

The takeaway

Retailers continue to prioritize coastal markets that align with their specific product identities and consumer demographics. Residents can expect the new location to mirror the brand's established aesthetic found at its other Florida storefronts.