Daytona Tortugas Sought Naming Rights Partner

The team is searching for a partner for the historic Jackie Robinson Ballpark following major renovations.

Updated on Sept. 21, 2026 in Baseball

Daytona Tortugas Sought Naming Rights Partner

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The Daytona Tortugas have announced a search for a corporate naming rights partner for Jackie Robinson Ballpark. The historic facility will retain the iconic name of Jackie Robinson as part of any new sponsorship agreement.

Why it matters

The team is seeking a strategic partner to invest in the long-term future of the stadium after completing an extensive $40 million renovation project. This partnership aims to sustain the venue as a premier destination for local baseball fans.

The $40 million renovation project introduced a 38,000-square-foot training center and the Daytona Beach Club, which includes 3,000 square feet of indoor space and 102 outdoor seats. Jackie Robinson Ballpark currently holds a No. 4 ranking in USA TODAY 10Best Readers' Choice.

The players

Daytona Tortugas

The Daytona Tortugas are a Minor League Baseball team that serves as a Low-A affiliate of the Cincinnati Reds.

Jackie Robinson Ballpark

This facility is the oldest active stadium in the minor leagues and serves as a landmark for baseball history in Daytona Beach.

The details

Interested organizations are instructed to contact the team president and general manager to discuss potential naming structures. Proposed formats allow for branding such as Partner Name Field at Jackie Robinson Ballpark or Jackie Robinson Ballpark Presented by Partner Name.

1914: The stadium was founded as City Island Ballpark.
1989: The facility officially adopted the name Jackie Robinson Ballpark.
September 21, 2026: The Daytona Tortugas announced the search for a naming rights partner.

Season Trajectory

The modernization of Jackie Robinson Ballpark signals a shift toward premium, year-round facility usage that aims to keep the minor league franchise competitive within the Florida State League landscape. Integrating the AdventHealth Training Center positions the stadium to attract long-term commercial investment.

The naming rights partnership will likely lead to updated branding throughout the stadium grounds and potential changes to fan-facing promotional materials. Season ticket holders and attendees can expect the historic Jackie Robinson name to remain a permanent fixture of the updated venue.

The takeaway

Naming rights deals are essential for modern minor league teams looking to monetize their stadium investments while preserving local history. Prospective partners should ensure their branding aligns with the historic legacy of the site.