Isa Sanchez to Lead Zubi Advertising in 2027

The current VP of Media Integration will succeed Tim Swies as Executive Director and Head of the Coral Gables firm.

Updated on Oct. 28, 2026 in People

Isometric editorial illustration of a stone architectural archway with stylized tropical foliage, representing a corporate leadership transition. — Isa Sanchez will succeed Tim Swies as Executive Director of Coral Gables-based Zubi Advertising Services starting January 1, 2027. AI Illustration. Upload story photo >

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Isa Sanchez is set to become the new Executive Director and Head of Zubi Advertising Services on January 1, 2027. She will take over the leadership role following the retirement of long-time head Tim Swies.

Why it matters

The transition marks a significant change in leadership for the Coral Gables agency as it prepares for the departure of a veteran executive with over three decades of service.

Tim Swies concludes a tenure of more than 30 years at Zubi Advertising Services. Incoming leader Isa Sanchez has served as the firm's VP of Media Integration since June 2010.

The players

Isa Sanchez

She is the current VP of Media Integration at Zubi Advertising Services and Chair of the Hispanic Marketing Council.

Tim Swies

He is the retiring head of Zubi Advertising Services who served the company for more than 30 years.

Zubi Advertising Services

A Coral Gables-based marketing agency specializing in reaching the Hispanic market.

The details

Isa Sanchez currently chairs the Hispanic Marketing Council and brings extensive industry experience, including previous roles at Siboney Advertising, The Bravo Group, and Tapestry. Her transition to the top role follows years of internal integration work at the Coral Gables agency.

Isa Sanchez began her career at Siboney Advertising in January 1991.
Isa Sanchez started at The Bravo Group in 1993.
Isa Sanchez worked at Tapestry from 2006 until 2010.
Isa Sanchez joined Zubi Advertising Services in June 2010.
Isa Sanchez will become Executive Director and Head on January 1, 2027.

Market Landscape

This leadership transition aligns with the broader professional standards maintained by the Hispanic Marketing Council for agencies operating in the sector. It signifies a shift in management as the firm prepares to move beyond the era established by its most long-tenured leader.

Clients of Zubi Advertising Services should prepare for a transition in executive oversight as the agency moves toward its 2027 leadership shift. The change may influence long-term agency strategies and account management protocols for current brand partners.

The takeaway

Leadership successions offer agencies an opportunity to re-evaluate their long-term market strategy and service integration. Stakeholders should monitor company updates as the January 2027 start date approaches.