Kendall Jenner Visits University of Miami Marketing Class

The entrepreneur made an unannounced appearance to discuss brand strategy with students in Coral Gables.

Updated on Oct. 20, 2026 in Marketing

Bold vector editorial illustration showing an empty wooden lecture podium in a sunlit seminar room, representing a university academic setting. — Kendall Jenner, founder of 818 Tequila, visited a marketing class at the University of Miami to discuss brand strategy with students. AI Illustration. Upload story photo >

Kendall Jenner, founder of 818 Tequila, visited a Marketing for Entrepreneurs class at the University of Miami. During the surprise classroom visit, she shared insights regarding her branding strategy and team building.

Why it matters

The visit offered students a firsthand look at the business operations behind a major celebrity-led brand. Jenner discussed her experiences leading the company, which she launched in 2021.

818 Tequila is manufactured in Jalisco, Mexico, using 100 percent blue Weber agave. The brand has been on the market since its launch in 2021.

The players

Kendall Jenner

She is an entrepreneur and the founder of the 818 Tequila brand.

Kathleen Braine

She serves as the chief marketing officer for 818 Tequila.

The details

Jenner appeared unannounced to provide career advice and tactical business information to the students. She focused specifically on her approach to managing the brand, which is supported by Chief Marketing Officer Kathleen Braine.

818 Tequila launched in 2021.
Kendall Jenner appeared at Florida International University in 2024.
The University of Miami classroom visit occurred on October 16, 2026.
Jenner attended the Academy Museum Gala on October 17, 2026.

Market Landscape

Celebrity-led ventures have increasingly integrated themselves into professional and academic marketing landscapes. This move positions 818 Tequila as a case study for students examining modern brand development.

Students and aspiring entrepreneurs gained direct access to strategies used by major consumer brands. The event highlights how high-profile figures are increasingly involved in professional development circles.

The takeaway

Direct engagement between celebrity entrepreneurs and university students provides a unique look at corporate decision-making. Future business leaders can learn from these real-world examples to better understand brand scaling and team management.