Wheel of Fortune Spotlights Florida in November
Five Florida destinations will be featured in a themed week of Wheel of Fortune episodes airing November 9 through November 13.
Updated on Nov. 8, 2026 in Central America
VISIT FLORIDA is partnering with Wheel of Fortune on a Florida-themed week, with the Treasure Coast as the first featured destination, airing November 9. Kissimmee, St. Pete-Clearwater, Tampa, and Pensacola will each receive their own episodes during the Live More Floridays campaign.
Why it matters
The partnership is in its second year and aims to inspire travelers to explore parts of Florida beyond the most familiar destinations. Placing each location in a dedicated episode gives the state's regions national television exposure.
The themed week runs five nights, from November 9 through November 13, with one dedicated episode for each of five Florida destinations. The campaign's visitor impact has not yet been measured or reported.
The players
Wheel of Fortune
A long-running American television game show that first aired in 1975 and is available to stream on Peacock, Hulu, and Hulu on Disney+.
VISIT FLORIDA
The official tourism marketing organization for the state of Florida, responsible for promoting travel to the state.
Ryan Seacrest
A broadcaster and media personality who became host of Wheel of Fortune after Pat Sajak retired in 2024.
The details
Wheel of Fortune is running a Florida-themed takeover as part of the Live More Floridays campaign with VISIT FLORIDA. The Treasure Coast leads the lineup on November 9, followed by episodes featuring Kissimmee, St. Pete-Clearwater, Tampa, and Pensacola.
Timeline
November 9, 2026: The Treasure Coast episode airs as the first featured destination.
November 9 through November 13, 2026: The Florida-themed week airs.
1975: Wheel of Fortune first aired, hosted by Chuck Woolery.
1981: Pat Sajak took over hosting duties.
2024: Pat Sajak retired and Ryan Seacrest became host.
Travel Outlook
Tourism partnerships with national television programs have become a common way for states to reach broad audiences beyond their usual travel markets. This Florida campaign follows that pattern, using Wheel of Fortune's decades-long national reach to spotlight regions outside the state's best-known destinations.
Viewers planning a trip to one of the featured areas can use the broadcast schedule to identify which destination each episode highlights. Travelers interested in Kissimmee, St. Pete-Clearwater, Tampa, or Pensacola can research those areas before booking.
The takeaway
Television tourism campaigns can introduce travelers to regions they might not otherwise consider. Planning a Florida trip around a mix of regions, not only the most familiar cities, can broaden the experience.
What happens next
The Treasure Coast episode airs November 9, followed by the remaining Florida destination episodes through November 13.
Further reading
For more on the state's regions, see Central America travel coverage alongside Florida-focused reporting.
Source note: This article includes information reported by Tcpalm.
