FHSAA Named A-GAME Official Hydration Partner
The Florida High School Athletic Association selected the Clermont-based beverage company as its hydration provider.
Updated on Sept. 28, 2026 in Healthy Food
Live Poll
Should public high school athletic associations partner with private beverage brands?
The Florida High School Athletic Association has named A-GAME as its official hydration partner. This collaboration brings the beverage brand to more than 850 schools across the state.
Why it matters
The organization sought a hydration partner capable of connecting effectively with student-athletes, coaches, and families throughout Florida. The partnership aims to integrate the brand directly into athletic environments across the state.
The A-GAME beverage formula features eight essential vitamins along with sea salt and honey. The products are manufactured without the use of artificial dyes or artificial sweeteners.
The players
Florida High School Athletic Association
This governing body oversees and regulates athletics for over 850 schools throughout Florida.
A-GAME
Headquartered in Clermont, this beverage company produces drinks formulated with honey and sea salt.
Johnny Damon
He is a co-founder of A-GAME Beverages and a well-known former professional athlete.
The details
Co-founded by Johnny Damon, the Clermont-based company will launch a series of activations and event integrations. These efforts are designed to support athletic programming for schools overseen by the association.
Timeline
The partnership activations and integrations will take place throughout the 2026-27 school year.
Roadmap
This partnership aligns with the growing trend of high school athletic associations seeking branded hydration partnerships to bolster event funding. It positions A-GAME to expand its market share within the competitive youth sports beverage sector across the state.
Students and families participating in school sports across Florida will see these beverages integrated into athletic events throughout the coming year. The partnership provides a new option for athletes seeking drinks formulated without artificial sweeteners or dyes.
The takeaway
This partnership brings a new hydration option to the Florida high school sports landscape through the 2026-27 season. Readers should check with their local school athletic departments to see how these activations will be implemented at specific events.
Further reading
Learn more about nutritional standards and product news in Florida Healthy Food.
More information
For detailed product specifications, visit the A-GAME hydration product information page.
Source note: This article includes information reported by Athletic Business Magazine.
Live Poll
Should public high school athletic associations partner with private beverage brands?
