Purina and Mariska Hargitay Promoted Pet Safety

The initiative seeks to help domestic violence survivors and their pets stay together at safe shelters.

Updated on Oct. 11, 2026 in Soccer

Purina and Mariska Hargitay Promoted Pet Safety

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Should organizations prioritize funding pet-friendly housing for domestic violence survivors?

Purina and actor Mariska Hargitay collaborated at Audi Field during a United States Women's National Team match to promote the Purple Leash Project. The campaign aims to expand pet-friendly accommodations for domestic violence survivors.

Why it matters

The initiative addresses critical barriers for survivors, as nearly half of victims delay leaving abusive situations because they cannot take their pets. Currently, only 20% of domestic violence shelters allow animals on-site.

Purina has issued 70 grants totaling $2.2 million across more than 30 states to facilitate pet-friendly renovations. These resources aim to help achieve the goal of 1 million safe nights for survivors and pets by the end of 2030.

The players

Mariska Hargitay

An actor and activist known for her advocacy work regarding domestic violence survivors.

Purina

A global pet food manufacturer that sponsors the Purple Leash Project.

United States Women's National Team

The professional soccer team that represented the United States in the match against Spain.

RedRover

A nonprofit organization that partners with Purina to provide resources for survivors and their pets.

Cassidy

A 75-pound Golden Retriever that provides therapy support to children during court proceedings.

The details

Mariska Hargitay performed the ceremonial coin toss at the Washington D.C. match, while Purina introduced a pet-friendly seating area at the stadium. The company also sells limited-edition soccer scarves to donate all proceeds to the nonprofit RedRover.

October 11, 2026: USWNT match against Spain at Audi Field.
October 2026: Domestic Violence Awareness Month.
End of 2030: Deadline for the 1 million safe nights goal.

Season Trajectory

The Purple Leash Project establishes a specialized support model for domestic violence survivors by addressing the specific logistical barrier of pet ownership. This initiative follows a pattern set by the project to integrate philanthropic messaging into major public events.

Fans at Audi Field were able to utilize a designated pet-friendly seating area during the match. Proceeds from the limited-edition soccer scarves sold at the venue will go directly toward funding shelter renovations for victims and their pets.

The takeaway

Survivors of domestic violence often stay in abusive homes because they fear for the safety of their pets. Implementing pet-friendly policies at shelters is a critical step toward ensuring victims can leave dangerous environments without leaving their companions behind.