PopUp Bagels Names Matthew Pisano Chief Financial Officer

The Connecticut-based chain promotes the executive as it pursues an aggressive growth strategy through 2027.

Updated on Oct. 26, 2026 in Corporate Finance

Isometric editorial illustration of a grid of geometric bagel shapes on a rack, representing corporate scaling.
PopUp Bagels has appointed Matthew Pisano as chief financial officer to lead the Connecticut-based company's strategic growth through 2027. AI Illustration. Upload story photo >

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PopUp Bagels has promoted Matthew Pisano to chief financial officer to oversee financial strategy and reporting. The move comes as the company continues to expand its national footprint across the United States.

Why it matters

The appointment supports the company's objective to double its retail presence. By shoring up its executive leadership, the brand aims to streamline operations during a period of rapid scaling.

PopUp Bagels currently operates more than 50 locations across 15 states. The company has set a target of 100 total open locations by the end of 2027.

The players

Matthew Pisano

He is the newly appointed chief financial officer of PopUp Bagels who previously spent eight years at CohnReznick and three years at Pink Taco.

PopUp Bagels

Headquartered in Connecticut, this company operates a network of bagel shops currently expanding across 15 states.

Mike Smith

He was appointed as the chief operating officer of the company in July 2026.

Tory Bartlett

He has been serving as the chief executive officer of PopUp Bagels since 2024.

The details

As chief financial officer, Pisano is responsible for financial planning, analysis, accounting, and overall fiscal reporting for the Connecticut-based company. He previously served as the executive vice president of finance and accounting for the firm starting in March 2025.

Timeline

  1. March 2025: Matthew Pisano began serving as executive vice president of finance and accounting.

  2. 2024: Tory Bartlett began serving as CEO.

  3. July 2026: Mike Smith was named chief operating officer.

  4. October 26, 2026: Matthew Pisano was named chief financial officer.

  5. End of 2027: The company plans to reach its target of 100 open locations.

Market Landscape

This leadership shift reflects the broader retail food industry trend of aggressive geographic expansion following the COVID-19 pandemic. The company is positioning itself to capture more market share in the fast-casual space by professionalizing its internal financial oversight.

The change in leadership is unlikely to have an immediate impact on daily retail pricing or customer loyalty programs for local patrons. Readers can expect the current rate of store openings to continue as the company works toward its 2027 growth target.

The takeaway

Effective financial management is a critical component for any brand attempting to double its physical footprint within a three-year window. Investors and consumers should monitor the company's progress toward its 100-store goal as a bellwether for its long-term operational success.

What happens next

The company expects to reach its goal of 100 open locations by the end of 2027.

Further reading

For more information on the regional business climate, visit the Connecticut Corporate Finance section.

Source note: This article includes information reported by Chain Store Age.

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Do you generally support when local restaurant chains rapidly expand their number of locations?