The Lustig Group Expands Retail Brokerage Into Connecticut
The commercial real estate firm is entering the market to manage landlord leasing accounts across the state.
Updated on Oct. 22, 2026 in Commercial
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The Lustig Group has officially expanded its retail brokerage operations into Connecticut, appointing Jesse Broderick as senior director. The firm is currently managing leasing deals for landlords in Norwalk and Groton.
Why it matters
The firm targets Connecticut because the state offers a less complex market landscape than the New York corridor. By prioritizing traffic generation, the brokerage aims to increase leasing velocity for shopping center owners.
The firm is currently filling 11,000 square feet of space at the Groton Shopper's Mart. Retail rent prices in the region vary significantly, ranging from $35 to $40 per square foot for premium spaces up to $90 per square foot in small towns.
The players
The Lustig Group
This is a commercial real estate firm that specializes in retail brokerage and landlord representation.
Jesse Broderick
He is the newly appointed senior director responsible for leading leasing deals in Connecticut.
Justin Lustig
He is the founder of The Lustig Group who established the company in 2025.
The details
The brokerage leverages experience from large institutional firms to support family offices by negotiating exclusive use clauses. Currently, the firm is finalizing a lease for the former Bed Bath & Beyond location in Norwalk.
Timeline
Justin Lustig founded The Lustig Group in 2025.
The firm added new team members to the brokerage over the past 18 months.
Jesse Broderick was hired as senior director recently.
Culture Shift
Commercial real estate firms are increasingly centering their strategies on the shift in landlord focus toward traffic-generating tenants to boost leasing velocity. The Lustig Group is positioning itself within this trend to help property owners effectively fill vacancies in Connecticut.
Residents and business owners in Norwalk and Groton may see new retail tenants moving into previously vacant commercial spaces as a result of these leasing efforts. These changes could alter the retail landscape and available shopping options in those communities.
The takeaway
Commercial brokers often prioritize traffic generation to ensure the long-term viability of retail shopping centers. Property owners seeking to fill vacancies should focus on negotiating clear usage clauses that balance tenant co-existence with business needs.
Further reading
For more information on the local property sector, visit the Connecticut Commercial section.
Source note: This article includes information reported by Commercial Record.
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