Jiron Family Purchased Nick's Dairy Creme

New owners expanded the Pueblo landmark to include morning service and an updated breakfast menu.

Updated on Oct. 14, 2026 in Openings & Closings

Isometric editorial illustration of a classic mid-century roadside diner, symbolizing the acquisition and expansion of a community business landmark. — Ieshia and David Jiron acquired the historic Nick's Dairy Creme in Pueblo, adding morning breakfast service to the long-standing neighborhood landmark. AI Illustration. Upload story photo >

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Ieshia and David Jiron acquired the long-standing Nick's Dairy Creme business near the 8 Street Bridge in late summer 2026. The new owners have since expanded operations to include breakfast offerings starting daily at 6:30 a.m.

Why it matters

The owners sought to invest in the East Side neighborhood while preserving a childhood landmark and community fixture. This move aims to expand the local business's utility for residents while maintaining its status as a local gathering point.

The business now serves breakfast and espresso starting at 6:30 a.m. daily. Customers can purchase kids' cones for $1.50 on Mondays, compared to standard cones priced above three dollars on other days.

The players

Ieshia and David Jiron

They are the new owners who acquired the Nick's Dairy Creme business in Pueblo.

Jeff Biddle

He served as the realtor for the business transaction involving Nick's Dairy Creme.

The details

The new ownership team collaborated with realtor Jeff Biddle to finalize the acquisition of the historic Pueblo site. The updated menu now features pancakes, hot mocha drinks, and espresso while continuing to use Solar Roast as the house coffee provider.

Ieshia and David Jiron acquired the business in late summer 2026.
The new early morning operating hours began on Monday, October 12, 2026.
Breakfast and coffee service begins at 6:30 a.m. daily.

Market Landscape

This acquisition reflects the broader trend of revitalizing historic neighborhood fixtures within the East Side of Pueblo. It positions the establishment to compete for morning foot traffic by evolving its service model while maintaining local brand loyalty.

Residents can now visit the location earlier for breakfast items like pancakes and espresso drinks. The introduction of Monday-specific pricing for kids' cones provides a budget-friendly option for families visiting the East Side site.

The takeaway

Preserving historical landmarks can successfully transition into modern business models through menu diversification. Adding morning hours creates new daily opportunities for residents to utilize the space as a functional breakfast destination.