Avatar Offroad Moved Headquarters to Grand Junction

The offroad gear company relocated its corporate operations from Sandy, Utah, to western Colorado.

Updated on Oct. 1, 2026 in Openings & Closings

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Avatar Offroad has officially established its new corporate headquarters in Grand Junction, Colorado. The company relocated from Sandy, Utah, to capitalize on the local outdoor recreation ecosystem and a supportive regional business climate.

Why it matters

The relocation was facilitated by the Colorado Rural Jump-Start program, which provides financial incentives to businesses moving to designated areas. By moving to the region, the company aims to leverage local resources and expand its professional footprint.

Avatar Offroad secured $15,000 in grant funding and will receive four years of tax benefits through the Rural Jump-Start program. The move also includes personal income tax credits for qualifying employees.

The players

Avatar Offroad

This offroad gear manufacturing company relocated its corporate headquarters from Utah to Colorado.

Grand Junction Economic Partnership

This regional organization facilitates business growth and site selection for companies relocating to Grand Junction.

Colorado Office of Economic Development and International Trade

This state agency oversees economic expansion programs, including the Rural Jump-Start initiative.

Colorado Mesa University

This public university in Grand Junction will partner with the company to provide student internship and apprenticeship opportunities.

The details

Avatar Offroad selected Grand Junction after working closely with the Grand Junction Economic Partnership to evaluate the area. The company plans to collaborate with Colorado Mesa University to develop a pipeline for student internships and apprenticeships.

October 1, 2026: The company confirmed its new operational status in Grand Junction.

Market Landscape

The move reflects a broader trend of companies utilizing state incentives to relocate corporate hubs to regional hubs outside of major metropolitan centers. This strategy allows businesses to lower operational overhead while accessing specialized local talent pools.

Local residents and students will benefit from new internship and apprenticeship opportunities developed in partnership with Colorado Mesa University. Additionally, the arrival of the headquarters may support the growth of the regional outdoor recreation sector.

The takeaway

The relocation highlights how state economic development programs can reshape business geography in rural regions. Companies looking to relocate should evaluate local partnerships and state tax credits to maximize their operational efficiency.