Danny Meyer Celebrates Book in Denver
Restaurateur Danny Meyer marked his new book, "What Could Possibly Go Right?", with a Denver celebration on November 3, 2026.
Updated on Nov. 6, 2026 in Food and Drink
Restaurateur Danny Meyer, founder of Union Square Hospitality Group and Shake Shack, celebrated his new book, "What Could Possibly Go Right?", in Denver on November 3, 2026. The event at the Denver Center for the Performing Arts featured a moderated conversation with Peyton Manning and a hardback copy of the book for each guest.
Why it matters
The book looks back at 20 years since Meyer's 2006 book "Setting the Table" and reflects on his hospitality philosophy. The afternoon also benefited EatDenver, a non-profit supporting the Front Range's independent food and beverage community.
Danny Meyer is credited with 28 James Beard Awards, and the new book revisits 20 years since "Setting the Table" was published in 2006. The stub does not report sales figures for the book or the total raised for EatDenver.
The players
Danny Meyer
Restaurateur and founder of Union Square Hospitality Group and Shake Shack, credited with 28 James Beard Awards.
Peyton Manning
Former NFL quarterback who moderated the onstage conversation with Meyer.
EatDenver
Non-profit organization supporting the Front Range's independent food and beverage community.
The details
Meyer and Manning held a moderated conversation onstage after a coffee-hour gathering, and the book "What Could Possibly Go Right?" is a New York Times bestseller that Meyer narrates in audiobook form. The event was presented by 1st Street Farms, the Rocky Mountain chapters of the Entrepreneurs' Organization and YPO, and EatDenver.
Timeline
2006: "Setting the Table" was published, starting the 20-year span the new book revisits.
November 3, 2026: Meyer's book celebration and fireside chat took place at the Denver Center for the Performing Arts.
Roadmap
The new book extends the hospitality philosophy Meyer first set out in "Setting the Table" in 2006, revisiting two decades of restaurant-industry practice. It positions his long-running approach to service as a reference point for independent food operators across the Front Range.
Every guest checking in for the talk received a hardback copy of the book, and the audiobook is read by Meyer himself. Readers can access the title in print or through the author-narrated audio edition.
The takeaway
Meyer's two-decade reflection suggests that consistent attention to guest experience can guide restaurant decisions over time. Readers building a hospitality business can use the book's framing as a practical starting point.
Further reading
Explore more Denver Food and Drink coverage for local context on the city's restaurant scene.
Source note: This article includes information reported by Aspen Times.
