Woody Baxter Opens Apparel Store at Denver Union Station

The Denver-based apparel brand debuts a retail location in the station's Great Hall area, with 5% of proceeds going to a customer-selected charity.

Updated on Nov. 3, 2026 in Philanthropy

Bold vector editorial illustration of a folded blue hooded sweatshirt with a peak motif on a stone ledge, set against a stylized mountain ridge. — Denver-based apparel brand Woody Baxter opened a store just off the Great Hall at Denver Union Station, donating 5% of proceeds to a customer-selected charity. AI Illustration. Upload story photo >

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Woody Baxter, an apparel brand created by Denver-based BoMae Brands, has opened a store just off the Great Hall at Denver Union Station. The shop sells socks, hats, hoodies and T-shirts for adults and children, including designs featuring Colorado imagery.

Why it matters

The opening adds a locally created retailer to Union Station, which recently completed renovations to its guest rooms, Great Hall and Cooper Lounge. The store's donation model lets customers direct a share of their purchase to a local or national cause.

Woody Baxter donates 5% of proceeds to one of four organizations chosen by customers at checkout. The source does not report total donations raised or sales volume, so the program's scale remains unknown.

The players

Woody Baxter

An apparel brand created by Denver-based BoMae Brands that combines Colorado-themed designs with a customer-directed charitable donation model.

BoMae Brands

A Denver-based company that created the Woody Baxter apparel line.

Denver Union Station

A historic transit hub and mixed-use destination in downtown Denver that houses retailers, restaurants and The Crawford Hotel.

The details

The store, located just off the Great Hall at Denver Union Station, sells socks, hats, hoodies and T-shirts featuring Colorado imagery and a downtown Denver mural by local artist Rachel Dinda. At checkout, customers choose one of four beneficiaries: Big Brothers Big Sisters of Colorado, Humane Society of the South Platte Valley, The Ocean Cleanup or Protect Our Winters.

Union Station recently completed renovations to all 112 guest rooms at The Crawford Hotel, the Great Hall and The Cooper Lounge.
The Woody Baxter store opening was reported on November 3, 2026.

Market Landscape

Woody Baxter joins a Union Station tenant mix that already includes Tattered Cover Book Store, Telluride Truffle Artisan Chocolate and florist Beet & Yarrow. The addition extends the station's focus on locally rooted retail alongside newer food tenants such as Maria Empanada.

Shoppers buying Woody Baxter apparel can direct 5% of their purchase to one of four organizations at checkout. Buyers who want a local or conservation-focused cause can choose between Big Brothers Big Sisters of Colorado, Humane Society of the South Platte Valley, The Ocean Cleanup and Protect Our Winters.

The takeaway

Customer-directed giving at checkout lets everyday shoppers choose which cause receives a share of their spending. Anyone interested in the four beneficiaries can review each organization's own materials before deciding where to direct a purchase.