Denver Resident Operated Online Comic Store Wig Shop
Jeff Alford manages a growing catalog of 1,300 zines and small-press comics from his home base in Denver.
Updated on Oct. 12, 2026 in Comic Books
Live Poll
Do you prefer buying specialized items from small independent creators over large online retailers?
Since 2017, Denver resident Jeff Alford has operated the online comic book store Wig Shop. His business distributes independent zines and small-press works discovered on platforms like Instagram.
Why it matters
The store serves as a distribution platform for independent creators, helping to connect niche artists with a broader audience. Alford manages the catalog and collaborates on unique publishing projects.
Wig Shop maintains a catalog of 1,300 unique items sourced from various artists. The store also produces 26 special lettered versions of the watercolor book Weavings, each containing an original painting.
The players
Jeff Alford
He is the 42-year-old manager of the Denver-based online store Wig Shop who transitioned from distributing zines to producing illustrated books.
Dustin Holland
He is an Aurora-based cartoonist who collaborated with Alford on an illustrated edition of The Gods of Pegāna.
The details
Alford sources his inventory from independent artists online and shares profits after recouping production costs. His work includes collaborative publishing projects, such as an illustrated edition of The Gods of Pegāna created with Aurora-based cartoonist Dustin Holland.
Timeline
1905: The original publication year of The Gods of Pegāna.
1979: The production year of the referenced Nancy comic strip artwork.
2017: Jeff Alford began distributing zines in Denver.
2024-2026: The two-year production period for the illustrated edition of The Gods of Pegāna.
Culture Shift
The emergence of stores like Wig Shop mirrors the broader shift toward digital discovery platforms for independent art and zine distribution. This model capitalizes on niche collector markets by bridging the gap between social media discovery and high-quality small-press publishing.
Denver residents interested in independent media can access the shop through its digital storefront. The business provides a localized connection to small-press artists and unique illustrated editions for collectors.
The takeaway
Supporting independent creators through niche retailers helps sustain small-press zine culture. Collectors looking for unique editions can find original artwork bundled with boutique literary releases.
Further reading
Explore the local independent publishing scene through our Comic Books section.
More information
Browse the current catalog and project updates at the Wig Shop online store.
Source note: This article includes information reported by The Denver Post.
Live Poll
Do you prefer buying specialized items from small independent creators over large online retailers?
