Auror Received Innovation and Technology Award
The Denver-based retail crime software firm was recognized by the New Zealand American Chamber of Commerce.
Updated on Sept. 28, 2026 in Property Crime
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Auror has been honored with the Innovation and Frontier Technology Award from the New Zealand American Chamber of Commerce. The company, which maintains its North American headquarters in Denver, provides software to retailers and law enforcement for incident reporting.
Why it matters
Retailers are increasingly turning to data-driven platforms to track theft, violence, and patterns of repeat offending across their networks. By facilitating information sharing, the system aims to improve safety outcomes for store employees and customers alike.
The Auror platform is now deployed in more than 85,000 retail stores globally and utilized by over 3,500 law enforcement agencies. These entities use the software to record crime incidents and share structured data to address retail security threats.
The players
Auror
This company provides software solutions for retailers to record and track criminal incidents and share data with law enforcement agencies.
New Zealand American Chamber of Commerce
This organization promotes trade and business relationships between New Zealand and the United States.
The details
Retailers use the Auror software to log criminal incidents after they occur, creating a bridge for information flow between commercial outlets and law enforcement agencies. An outdoor gear and apparel retailer reported a 23% reduction in violence over 18 months, while a health and beauty retailer reported a 12% drop in violence after adopting the platform.
Timeline
Auror entered the U.S. market in 2019.
Reported reduction in violence rates occurred over the past 18 months.
The article was published on September 28, 2026.
Legal Context
This recognition reflects the ongoing shift toward collaborative data-sharing models in retail security, following the 2019 entry of Auror into the U.S. retail security market. Such systems are increasingly used as a standard response to rising retail crime concerns.
The adoption of these technologies by local law enforcement agencies may lead to faster responses to retail security incidents in the Denver area. Residents and business owners might observe more efficient coordination between private security teams and police agencies.
The takeaway
Technological integration is changing how law enforcement and retailers communicate about safety threats. Businesses utilizing these platforms report measurable decreases in violent incidents over time.
Further reading
For more information on trends in retail safety, visit Property Crime.
Source note: This article includes information reported by eCommerceNews US.
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